Sell out your mini sessions with email marketing! Imagine sending ONE email to your entire list of past clients from recent mini sessions or an entire segment of brides and grooms and BOOM sell out your entire weekend of mini sessions. No more showing up to a full day of sessions with only 2-3 families booked throughout the day, so you’re just chilling at your location alllll day! No, thank you!

Email marketing is a business strategy that I wish I took more seriously when I first started my photography business.

It’s not only possible, but thanks to Flodesk it makes it really EASY!

Hey there, fabulous photographer! It’s your girl, Quianna Marie, here to chat about a game-changer for your business: email marketing. I know, I know—you’re probably thinking, “Quianna, I’m already juggling cameras, clients, creating reels and editing. Do I really need to add email marketing to the mix?” Trust me, you do! Let’s dive into why this is a must-have tool in your photography arsenal and how you can get started today.

Why Email Marketing?

1. Direct Connection with Your Audience: Social media algorithms can be unpredictable. With email marketing, you have a direct line to your clients and prospects, ensuring your messages land right in their inboxes.
2. Showcase Your Expertise: Share tips, behind-the-scenes content, and success stories to position yourself as the go-to photographer in your niche.
3. Promote Special Offers: Announce mini-sessions, seasonal promotions, or exclusive events directly to your subscribers, encouraging quick bookings.
4. Build Trust and Loyalty: Regular, valuable communication keeps you top-of-mind and fosters a loyal client base.

Getting Started: Build and Grow Your Email List

• Create a Sign-Up Form: Design a pop up form on your website or for your stories where visitors can subscribe to your newsletter or sign up for first dibs on upcoming events + sessions.
• Offer an Incentive: Entice new subscribers with a freebie, like a “Guide to Prevent Melt Downs At Your Next Mini Session” or a discount on their first session.
• Leverage Social Media: Promote your newsletter on platforms like Instagram and Facebook, encouraging your followers to join your email community.

Content Ideas: Keep Your Subscribers Engaged

• Behind-the-Scenes Stories: Share the magic that happens during your shoots.
• Client Spotlights: Highlight recent sessions and celebrate your clients.
• Photography Tips: Offer advice on posing, outfit choices, or selecting shoot locations.
• Upcoming Events: Inform subscribers about upcoming mini-sessions, workshops, or collaborations.

My Top Recommendation: Flodesk

Choosing the right email marketing platform is crucial. I’ve fallen in love with Flodesk, and here’s why:

• Stunning Templates: Easily create beautiful emails that reflect your brand’s aesthetic.
• User-Friendly Interface: No tech headaches here—Flodesk is intuitive and straightforward.
• Unlimited Subscribers: Grow your list without worrying about getting dinged to pay more while your list continues to grow!

I’m so thankful for Flodesk and how simple, easy and pretty they make email marketing. No code, no crazy tech – just drag and drop your email, add some pretty pics and SEND! Flodesk helps capture emails, organize the emails in segments and even allows your clients to select their own segments. This means you’re only sending clients what they’re interested in and not just blasting everyone at once.

As an example you may have clients that are interest in mini sessions, but then break them up into smaller segments by the city they live near, their interest in beach sessions or studio sessions. You can also have a broader list that “tags” clients so we know they are past clients and may be starting a family soon so they may have an interest to no longer get your wedding planning emails and switch over to get updates for mini sessions or branding days.

The more we take the time to categorize our clients the more in tune we will be with their needs.

Ready to give it a whirl? Sign up for a free 14-day trial with Flodesk and see how it can transform your business communications. Note: This is an affiliate link, and I highly recommend starting the free trial to experience the benefits firsthand!

KEY TIPS:

Integrating email marketing into your photography business isn’t just a trendy move—it’s a strategic one. It allows you to maintain control over your client communications, showcase your unique style, and build lasting relationships. So, let’s get those emails flowing and watch your business grow!!!

Keep on dancing babe and never stop capturing those unforgettable moments!

P.S. Hey hey! Just a quick heads-up—some of the links I share are affiliate links, which means I get a little kickback if you decide to purchase. But let’s be real—I would never recommend anything I don’t absolutely love, use, and swear by in my own life and business.

I’m all about sharing the best tools, resources, and deals to help you thrive, and if I can hook you up with something amazing while continuing to provide free education, content, and inspiration to help your business grow, it’s a win-win!

So, if you click a link and make a purchase, just know you’re supporting me, my business, and my mission to help creatives like you shine! ? Thanks for being here, babe! Now go snag something fabulous! Want more favorites? CHECK OUT EVEN MORE FAVORITES!

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