Imagine this—you meet a dream client, they love your work, and they almost book a session… but then life happens, and they forget. This is where your email welcome sequence comes in! Instead of losing potential clients to the chaos of social media algorithms or short attention spans, a well-crafted email sequence keeps you top of mind, builds trust, and gently guides them to book with you. By consistently showing up in their inbox with valuable tips, behind-the-scenes insights, and exclusive offers, you’re creating a relationship that turns curiosity into commitment. Ready to make your emails work for you? Let’s get that sequence started!

Easy Steps for Creating a Welcome Email Sequence

Now, you’ve got people signing up for your email list—YAY!

But now what? Instead of letting new subscribers just sit there, let’s create a powerful welcome sequence that creates excitement, builds trust, and leads to bookings.

Step 1: The Warm Welcome (Email #1 – Sent Immediately)

Subject: “Welcome! Let’s Create Some Magic Together”

• Introduce yourself and share a quick, friendly story about why you love photography.
• Set expectations for what they’ll receive from you (tips, exclusive offers, sneak peeks).
• Call to action: Encourage them to reply and introduce themselves!

KEY TIP: It’s important to send this first email within seconds/minutes of recieving the download or onboarding to your newsletter! If you have people that send you emails and don’t even remember who they are or how they landed in your inbox, don’t let that be YOU! Introduce yourself and let them know what they can look forward to hearing from you!

Step 2: Provide Value (Email #2 – Sent 2-3 Days Later)

Subject: “3 Tips for a Stress-Free Photoshoot”

• Share an actionable tip they can use to prepare for a future session.
• Link to a blog post or resource (like a guide on what to wear).
• Call to action: Invite them to follow you on Instagram or Pinterest for more inspo.

KEY TIP: I love including a FREE GIFT – literally just a link to some of my favorite AMAZON OUTFIT IDEAS or bribe ideas (anything that isn’t chocolate or will turn your kids tongue colors!) for kiddos and photo shoots. Next, you’ll be surprised how quickly you’ll gain trust if you add value, even if they feel like no brainers to you!

Step 3: Build Authority (Email #3 – Sent 5 Days Later)

Subject: “How to Choose the Right Photographer (And Why I Might Be Yours ?)”

• Educate them on what to look for in a photographer.
• Showcase your style and how you make clients feel comfortable.
• Call to action: Direct them to your portfolio or testimonials page.

KEY TIPS: Clients are often really loyal to their photographers and we LOVE that! You may have friends and dream clients that land on your email list that may not even live close to you or may be working with another favorite local photographer. Keep showing up and sharing value!

Step 4: Offer Something Special (Email #4 – Sent 7 Days Later)

Subject: “A Little Thank You – Just for You!”

• Offer a limited-time discount, bonus, or early access to your mini-sessions.
• Share behind-the-scenes content to build excitement.
• Call to action: Encourage them to book a session now or schedule a consultation.

KEY TIP: Who doesn’t love a FREE gift, a goodie or something to look forward to!? I’m a huge fan of offering fast action bonuses, but not necessarily giving discounts. Extending my time on the day of their shoot, including extra print credits or even offering a styling and prep call before a mini session would really set you apart!

Step 5: Keep the Conversation Going (Email #5 – Sent 10 Days Later)

Subject: “What’s Holding You Back? Let’s Chat!”

• Address common objections (price, nerves, time) with reassuring solutions.
• Share a success story or testimonial from a happy client.
• Call to action: Encourage them to hit reply and ask questions.

KEY TIP: Only if they haven’t booked yet, I love to send reminders. Mamas are BUSY! Staying top of mind will help them remember. They my not be ghosting you, they probably forgot or it slipped their mind. Remember, they wanted to join the email VIP list, they WANT to hear from you! Don’t ghost them!

Bonus Tip: Use Flodesk to automate your welcome sequence effortlessly! If you haven’t yet, sign up for a free trial here and start building those dream client connections!

P.S. Hey hey! Just a quick heads-up—some of the links I share are affiliate links, which means I get a little kickback if you decide to purchase. But let’s be real—I would never recommend anything I don’t absolutely love, use, and swear by in my own life and business.

I’m all about sharing the best tools, resources, and deals to help you thrive, and if I can hook you up with something amazing while continuing to provide free education, content, and inspiration to help your business grow, it’s a win-win!

So, if you click a link and make a purchase, just know you’re supporting me, my business, and my mission to help creatives like you shine! ? Thanks for being here, babe! Now go snag something fabulous! Want more favorites? CHECK OUT EVEN MORE FAVORITES!

If you liked this post, you’re gunna LOVE these…

Email Marketing For Photographers

Embody Visibility – It’s Time Be Seen [PODCAST]

SEO Strategies With Sara Dunn