Do you ever think about the impact your childhood had on your path? From playing sports to the people we grew up with, I can’t help but see a correlation in these key moments driving me to where I am today. Our guest today feels the same. In today’s episode, my life-long friend, Jamie Garland joins us to share all about her experience in entrepreneurship, including the good, bad, and ugly, plus she highlights the importance of drive and our own experiences impact our journeys.

What I love about this conversation is how real and honest Jamie gets in what it looks like to own a salon and scale a team, along with her transparency in her advice around education and management.

On Quianna Marie Weekly, we’re chatting about business growing pains, finding genuine connections, and celebrating wins of all sizes through the lens of a photographer at heart. Sprinkled throughout stories and interviews with past clients, photographers and other business owners this podcast is designed to help you step into your purpose and to truly create a life you’re proud of, a life worth photographing and sharing.

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Review The Show Notes: 

Get to Know Jamie (2:57)

Where Does Drive Come From (4:14)

Advice for Entrepreneurs (9:42)

The Importance of Education (14:08)

Social Media is a Highlight Reel (24:25)

B Society (30:38)

Working Towards Building Individual Empires (35:57)

Educating Others to Do What You Do (41:34)

Creating a Brand for Yourself (45:41)

Key Tip (50:59)

Connect With Jamie:

Jamie’s Instagram

BSociety’s Instagram

Review the Transcript:

Quianna Marie
Hello beautiful you know those friends that you could go years without talking to but when you see them in person sparks fly and it’s like no time has passed at all. This perfectly describes my friendship with today’s guests, Jamie and I have been friends for as long as I can remember and together we’ve stayed in our own lanes are working our butts off to live this entrepreneurial life. Even though our businesses are very different.

They’re actually very similar at the route just like your business as well. I have the honor of photographing Jamie’s wedding and I have cousins and friends that would go to lengths to sit in her chair for her highly in demand, high impact and low maintenance color. Today we’ll be chatting about expanding your business by growing an independent but cohesive and elevated team, we dive into striving for excellence with an open heart and thirst for knowledge with a slice of humble pie to know that we know we don’t know everything.

Since we first met as little Spitfires on the field in our little hometown of Almaden in Northern California. We also share how our childhood sports have played a huge part in the success of our business, our leadership skills and grit to stay motivated and committed to our goals. As always businesses business babe, I love introducing you to my real life influencers and lifelong family friends. My Network is your network and even if you’re a hairstylist or not, this episode is packed with broad opinions, truth bombs and even sprinkled with some efforts that flow like propositions. Once Jamie and I share our passions for work, live and growing a thriving business.

From Los Gatos, California to Scottsdale Arizona. Please welcome the hair Queen Jamie Garland. Welcome to Quianna Marie Weekly, a podcast for creatives who love to celebrate wins big or small by dancing in the kitchen photographers who are excited to serve their clients and friends who are ready to chase really, really big dreams. You can find all of the resources mentioned in this episode at QuiannaMarie.com/podcast.

Join me as I share weekly motivation, chat about growing pains, finding genuine connections and celebrating your wins through the lens of a photographer at heart. Come join me for a dance party. Ready? Love though. Hey, hey, welcome to the party. Jamie. I’m so happy you can be here today.

Jamie Garland
I’m so happy. Thank you for having me.

Quianna Marie
Yes, well, I feel like we are gonna take this conversation, we’re gonna go deep, we’re gonna go wide. I often find that, especially as we are building these businesses, and we’re growing and expanding, we often kind of harp on how can we fix things, what needs to be done, and what can we work on? And as I was thinking of questions to ask you today, I thought you know what, I’m going to start with some accomplishments. You’re such a like such an incredible business owner. I just would love for you to share maybe one of your biggest accomplishments that you’re most proud of as a hairstylist and business owner, oh gosh, well,

Jamie Garland
I’m definitely a goal oriented person. So I’m constantly setting goals. And I feel like, gosh, my biggest accomplishment, I would say, being able to juggle both running a business. And when I was a traveling hairstylist that was really fun. And, you know, put me outside my comfort zone. And once I started doing that I was flying once a month down to LA and being able to start kind of from scratch as an established hairstylist in the Bay Area and growing a clientele and Los Angeles once a month was probably the biggest accomplished accomplishment like realizing that I could expand my clientele in two different cities.

That was pretty big to be able to run a salon, have a full clientele here and go out once a month and build a clientele in Los Angeles. That was pretty awesome. So I would say being able to juggle bull and having that clientele in LA for a couple years before the pandemic happened. That was a big accomplishment.

Quianna Marie
That’s incredible. And I love how you’re just kind of scooting by to share that it was just juggling two businesses in two different cities. But you’re also juggling your life and your family. Like that’s a beautiful thing.

Jamie Garland
Yeah, that it was a lot. I will say this is pre kids for me. But yeah, I was I owned my salon in Los Gatos. I worked in Los Angeles. And once a month I was working at a salon in San Francisco. And I juggled that for about a year and it was it was really awesome to be able to be all over the place and have clientele everywhere in California. I thought that that was really cool. And I think social media plays a big part in that like helping grow your business and being able to be in multiple cities.

You see it a lot more often now than years ago and people can really do it. So I think anyone that is thinking about doing it, you just have to start because people will follow and see that you’re in multiple cities and it can be done. It’s a lot of work but It definitely can be done.

Quianna Marie
Yes. And I love this so much, because I feel like just growing up with you since we were kids. And I remember the days when I mean, you were just like a Spitfire, right. You were just like on the field, whether it was playing second base or killing it playing soccer. And I just remember you having that grit, like you having that literal like fire in your heart and being really determined. And I just would love if you can kind of share how that type of like Soul and like that fire deep in your roots really transpires to business? Well,

Jamie Garland
we did grew up together and played all the sports. I think that growing up an athlete definitely gives you a certain mindset. And I don’t know where it comes from. Ever since I was little, I was a total tomboy, I just wanted to play all the sports beat all the boys. And I mean, I didn’t really care what position I was like, I just want to get out here and play and I love to win, I’m actually a terrible loser. But I’m not sure where that comes from.

Growing up playing sports, and, you know, having that determination to win really does transpire into like the business world, I think setting goals and having like, you know, that it’s a competition with yourself to be able to tackle your goals and work really hard. I think as an athlete, we have a different mindset.

I definitely hold people to a really high standard, I hold myself to a really high standard, and just being able to accomplish whatever goal that is really helps in business because it’s hard out there. And you know, if you are an athlete, you know that you’re gonna get knocked down, and you just have to keep getting up. And you have to learn as you go.

So I think having that determination to win essentially, will help in business because you’re constantly trying to improve and, you know, have your business win, and, you know, stay on top. So it’s a constant grind and hustle that you just have to have it. I always say this, like with kids, you can kind of see out there when these kids are playing sports and like you either have it or you don’t you have a hustle, you have a drive. And I think that you’re born with it. And it’s really hard to teach. But if you have it, you’ll go far. So sports really helps with that. Yes, yes.

Quianna Marie
Well, and I love that you mentioned to like, you know, kind of making that correlation between winning and in business and in life. And, and oftentimes, I feel like, when you’re on the field, it’s kind of like a, it’s almost a double whammy, because you want to be your best self, you want to give your best. But then you’re also banking on your teammates to get it together and like do really well do. Yeah, no,

Jamie Garland
absolutely. Which is so hard. But like, I think if you’re a natural leader, which I can say like, from a young age, I felt like I had a leadership and you know, I wanted to be captain of the team. And I think being able to hold yourself to a high standard, and then holding the people around you to is standard.

I mean, teamwork is essential in business unless you’re running, you know, a one man show, but being able to help support your team. And I mean, we all have bad days. So I have bad days. And I look for my team to pick me up. And you know, if they’re having bad days, I’m there for them too.

Just being accountable and making sure your team understands like that culture that you want to have, I definitely think comes in handy in business, and you know, being able to be there and be vulnerable enough to let your team know, like, Hey, I’m having a hard time I need you guys to pick me up. And vice versa. You know, always being there for your team, it is hard, it’s hard when not everyone is pulling their weight, or, you know, we’re not always going to be perfect, but going out there with a common goal.

If that’s for your business, you know, whatever those goals are, and that culture is, as a team, you have to be the leader and show up constantly, even on your hardest days, you have to leave it at the door, and just make sure that you’re there to pick them up and vice versa.

Quianna Marie
Yes, this is such a beautiful reminder for all business right? Not just either like playing sports on the field or in your salon. So I would love to kind of go way back, Jamie and I would love to go back to the time when you were in beauty school. You were really just getting started. They felt like this. This whole Jamie garland hair Empire was just, like, just kind of create that seed right and start to be planted. So what advice would you give to anyone that feels like they’re at the bottom? They’re eager to learn, but nervous about making this business full time.

Jamie Garland
You know, I had a conversation yesterday with one of my cousin’s friends who has been assisting now for a few years and just left the salon she was at she wasn’t very happy and it’s very easy to be discouraged, especially in this business in this industry and Maya advice is, you can always start over. And you really just have to find the place that you’re happy at and people around you that inspire you, if you’re not feeling inspired, people are so afraid to change and change is the best thing that you can do for yourself.

So, you know, starting in beauty school, I got out of beauty school, I was working multiple jobs I had, I was in the restaurant industry for a long time, which I think is amazing to have multiple jobs when you’re starting out because to grow a clientele, I mean, back in the day, we didn’t have social media, right. So if you’re not social, you can’t just wait around in a salon for people to come to you, you have to really put yourself out there. And being able to have multiple jobs.

That’s really how I grew a fast clientele. Right out of beauty school, I started assisting, but I was taking clients on the side. And my clientele grew really fast. Because I was getting, you know, the cocktail waitresses and the bartenders and I was coaching. So I had like, the girls that I was coaching their moms come to me. And I feel like when you’re starting out, it’s really easy to get people in your chair, if you’re out there, and you’re being social.

But you also have to produce quality work. And when you’re new, you know, you’re not the best. You’re everybody that sits in your chair, when you’re brand new is essentially a test me, you know, and you have to go out and pay for education and get ongoing education because you really learn the bare minimum in school. And so I grew up pretty fast clientele, I started a lot of education. And for people that are feeling discouraged, I think the biggest turning point in my career, I was licensed for five years. And then I dropped everything that I had built, went to LA and started back at the bottom. And I did that because I felt like there was more out there. And I wasn’t getting it.

I knew that there was more for me. So I essentially started over after five years. And most people thought that was crazy. But it was the best thing I ever did in my career. And you know, I started at the bottom, I started assisting again, making $11 an hour I, you know, could barely support myself. And as a 24 year old, supporting myself, that was really difficult. But it was the best thing I could have done because I learned so much from those stylists.

I knew that putting myself in a different environment where I was truly being inspired by everyone around me, was the only way I was going to have a successful career. So if you’re feeling discouraged, I mean, you can start over at any time. And when I did that I ended up not staying in LA as long as I want. You know, I thought I was gonna live there forever. I came back after about a year. And that was discouraging, as well. Because I was like, oh my god, I have to start all over again. You know, what am I doing?

Why did I do this. And that year, coming back was actually one of the best years I’ve had in my career. And, you know, you just have to grind and hustle and never stop. But it’s okay to start over. I’ve had to rebuild and start new clienteles in multiple different cities throughout my career. And because of the education that I invested in myself, it happened naturally it came. And I think to start over, you just have to be educated and be confident.

The clientele will come so I hate when I see hairstylist you know, want to quit, I’m like, don’t quit, just get more confident in what you’re doing and invest in yourself and you will be successful. You have to work your ass off, but it will happen. Yes,

Quianna Marie
yes. And I love that your opinion is picture that if something isn’t working, just move. And the analogy I always love to share is plants, right? Like I I love my plants, I can’t even keep them alive most of the time. I try like as much as I want to be a green thumb. Like my answer is it just doesn’t work. Right.

I think with plants, that’s a perfect example of you know, if this plant is dying, and we’ll teen, maybe take it out of the kitchen counter and put it in your bathroom, or maybe put it somewhere else where it can thrive and get the right light and nutrients and sunlight. You know, and maybe check the water. I like how you do it. Right.

Jamie Garland
So true. But it is true. Like Like you said, Are you drowning? Are you drowning in your environment that you’re in because in our industry, you know, salons can be toxic? There’s a lot of energy in a salon. There’s a lot of different personalities and like, if you’re surrounded by people that might not be inspiring to you. Or if you’re the hardest working person in the salon.

You might want to switch up your environment so that you can thrive because I always say this. It’s another like sports analogy. But would you rather be the best person on the worst team or the worst on the best team and I would rather be around girls that are a lot better than me.

Well, in sports world girls or guys in the salon world, but people that are better at what they do so that I can keep pushing myself. You never want to feel stagnant. I think that changing up the environment is so important. first success.

Quianna Marie
Yes. And I love that you really, really prioritize education. There’s something powerful about the Jamie garland hair brand and image and culture. Yes. Because if you like I’m saying this for people I know have people that are listening to know exactly who you are. And some people have no idea, right? And so if you’re new to Jamie and this kind of culture, I mean, to just blanket statement say that Jamie garland hair is the hair to have in the Bay Area. Right?

It’s a big deal. And I just, yeah, I mean, my cousin’s talk about it. Even I told Nikki that I get to interview you today. And she’s like, and, and you know, kind of getting back to education, and really creating the best experience for your clients and being the best, right? Like, what advice would you give is like, after you kind of honed your craft, and as we know, like, You’re never done learning, right?

Once you get to a point where you’re confident, you’re like, I am delivering the best, whether that’s a product, a service, whatever it is that you’re offering, what would you prioritize next, as a as like a business owner, like what other tactics because like you said, you can get out there and be social and get people like a magnet to your chair to, you know, to actually do their hair. But you also have to be really reliable, you have to have really good, safe, clean business practices, like, what is that business aspect that gets people to be returning clients for you?

Jamie Garland
I think I mean, that’s, it’s all a part of the business and the brand and never stop learning, like, I am very big on education. I think that when people start thinking they have got it, there’s so much more to learn, our industry is constantly changing. So I, I feel like I still have yet to do my best work.

I’m my harshest critic. So sometimes people leave and I’m like, I can’t wait for them to come back. Because I’m going to do this next time, or, you know, just continuing education, I’m constantly looking for the next thing out there.

At this point, I’ve taken so many courses that I’m like, God, I’m running out of people to see, but I feel like never thinking that you’ve made it or like that, you know everything because there’s so much to learn. And on top of that, obviously, educating yourself. But like you said, running a business where you’re reliable, you create trust with your clients.

I feel like that’s huge in our industry, if you’re flaky, clients may love your work, but they’re not going to come back, if you’re canceling your appointments on them, right. Like most people are booking their appointments around events, or, you know, moms, it’s really hard to find childcare. And so if they’re booking a four hour appointment with you, they have nailed down childcare and all of these things. So I, I think I can count six times in the last 15 years where I have had to call out like last minute. And that’s pretty good considering and I have to be on my deathbed to do that.

My clients know that like, there is no not showing up for them. So showing up for your clients communication with your clients is huge. I have been terrible lately because my phone gets so backed up. But I think being able to have that rapport with your clients where they know they can get a hold of you and your booking appointments, pre booking your appointments is a big one, you know, I think I’ve built a full book of clients.

It’s been that way for six plus years where I haven’t taken on new clients. And a big part of getting to that point is being reliable. And your clients knowing that, you know, if they cancel on you, you have a cancellation unless you can fill it and then they may not be able to get in right away, because you’re booked, you know. But to get there, it’s a lot of trust communication, and delivering a quality service and product for them. Consistency is huge.

If a client comes in two times, and they had great hair, and then the next time, it wasn’t what they wanted. If a client doesn’t get what they want, a few times they’re going to start looking for somebody else. And so I think consistency is huge. And having a personality behind the chair. It’s the connection that you make with your clients where, you know, if they’re having a bad day, you’re there for them, if they’re having a great day, you’re there for them.

So I think, you know, seeing eight clients a day you see eight different personalities, and you really have to be able to adapt and mold to whatever energy that they bring into the salon and just being there for them, I think is huge. We are like therapists, there’s, you know, we’re like, we know, secrets that people don’t will never share with their closest friends.

It’s like you have to be evolved and just really be there for your clients because I think, obviously delivering quality service. On top of that comes this connection and relationship with your clients that you have to be consistent and huge and be there for them. So yeah, there’s a lot that goes into it.

Quianna Marie
Yeah. Well, I have a quick question because I’m always curious. I Do this for my photography clients. And I just wonder because you are seeing so many people and yes, a lot of these girls, and a lot of these clients that come in to see you, they are devoted to you. They love coming to you like I feel like they’re your groupies. They’ve been with you for years.

Of course you’re naturally developing these relationships. But do you have any key tips or like little pointers to share? Like, maybe in their color formula note? Do you add a little note? Like, oh, like she’s just recently going through a divorce? Or oh, she’s just like, she’s she just started dating this guy. So that next time you have something to talk about? Or does it just fluid? Like, how does your brain work? I’m so

Jamie Garland
Okay, so my brain is wild, I can remember shit. I don’t know how but, you know, my clients, when they do come in? I was like, Oh, how was that trip? I haven’t seen him in six months. And they’re like, how do you remember that, but I just do, I can retain that. Because when I’m having a conversation with someone, I’m actually investing in them. And I’m not, it’s not in one ear and out the other. Like, I truly care about all my people.

Once you know, it’s hard when you meet someone for the first time, and it takes a few appointments, like get to know someone and you only see them four times a year. But I don’t know how I can retain that information. But I truly like after one time, I still know what you’re you know, I might not I might forget a name. I’m actually terrible with names. Like it takes me a few times to like, if I saw you at the grocery store, and I’ve only done your hair once I forget your name. But I know your boyfriend, I know what you do for a living. I know all everything about you.

I think I can just retain that information that I because when you’re having a conversation, I’m truly caring about what I’m asking about and like getting to know that person. But for my assistants, I tell them like if you guys, you know, they don’t spend as much one on one quality time like I do with my client, if they want to write down notes, we do have formula cards, and like, go ahead and do that or any way that you can remember that client, they can do that.

I think they’re pretty good at it, too. I feel like if you’re having genuine conversation with somebody, you just remember, you know, so I don’t know, I don’t know, if there’s a tip on that. But I think really, when you’re having a conversation, you truly need to be listening and investing in that person. And you won’t forget it.

Quianna Marie
Yes, yes. I love that you brought that up, where if we’re prioritizing, being in the moment, being very genuine and connected to this person, like this living soul that’s investing in you. I think it’s it’s natural to invest in them too. Yeah, for sure. And I love getting to know people. That’s why I got into this industry. I’m,

Jamie Garland
you know, I want to know, I want to get deep with people. I don’t know why, but I do. And I actually care. You know, I think when people ask, Oh, what do you do? They’re kind of, it’s not genuine, they’re like, oh, it’s more of a status thing where I’m like, No, I want to know what you do, how you do it, why you do it. And you know, usually it’s way the fuck over my head, like, I’ll just stick to hair.

But I truly care. I feel like for somebody, my education in the world, you know, I’m not very book smart. I didn’t go to college. I wasn’t great in school. But like, everything that I know, and I feel like I’m pretty knowledgeable is from learning from people. And like, I actually want to know what you do and how you do it. Because it’s interesting to me, and I learned something from learning from them. So yeah,

Quianna Marie
I love that. So let’s I would love to kind of do a little recap as we continue. So you’ve shared the upright, like prioritizing education and showing up being there for each other and creating this correlation between being athletic and building a business. And it seems like after a certain point, we got it going on, right? Like your like clients are coming in and you’re building that CEO energy and kind of running smooth. But then all of a sudden with the birth and like the exhaustion of social media, we seem like we’d have to become content creators and social media managers.

I love that you have been posting so much about your kind of like armchair communication. I’ve even noticed that you’ve been introducing some of your clients and sharing some of their businesses. I feel like that can take off in a whole new kind of almost like impromptu podcasts for you do right, like totally fine. So I would love to hear from you. How are you prioritizing creating content and sharing your behind the scenes?

Jamie Garland
Okay, I’ll be honest, I hate social media. If I didn’t have a business, there’s zero chance I would be on it. It’s soul sucking, and I don’t have time, you know, usually behind the chair, I don’t even get to look at my from from 930 to nine at night. It’s really hard.

I think social media can be discouraging at times. So I’m not very consistent. I’ve tried to hire somebody to help me with social media before which it was helpful. But at the end of the day, when you’re a creative, it’s like you have to do the work anyway, and then you’re kind of passing it off. So that route has never worked for me.

But now Oh, I mean, I just tried to get as much content as I can. And there’s weeks where I get zero content. And having those little mics now at the salon, that helps. But sometimes, I feel like I get inspiration from looking at reels and hearing a song or hearing, you know, an over voice overlay or whatever. And I’m like, Okay, I gotta create something for that.

I also realized with looking at my insights, like, people only look at my page Tuesday, Wednesday, and Thursday nights, you know, and so now, I’m not so hard on myself to post all the time. It’s like, if I think that a couple posts a week, great, I don’t think too deep into it, I think having a strategy would probably more be more beneficial. But sometimes you just never know.

I posted something completely not hair related the other day, and I guess a month ago, and it’s still blowing up it like went viral. And I got all these new followers, and they were actually followers that I want. I’ve had things you know, go not viral, but like have a lot of following before.

It’s like followers that I don’t really want. So you just never know what social media what’s going on. And I think that if you just stay true to like, what you want to post and whoever you’re directing it towards, that’s all you can do is some sort of consistency. And kind of feeling like you’re creating something new. Usually, I’m inspired by somebody else, and we’ll copy that.

The things when I’m just doing it on a whim, are actually the things that get the most attention. But yeah, I’m not I’m not a social media person, where it’s like, come to me for tips, I really don’t know, I just think doing Don’t be fake on social media. It never works. I think being vulnerable, or like being super honest. It’s not social media is so fake to me, which is why I hate it. Everybody just post all these glamorous things like, Nobody’s life, is that good? Nobody’s life is that perfect.

Everybody is struggling in some sort of way or another. So I hate social media for that reason, especially for young people, it’s hard to not get on there and compare yourself or not get on there and be like, why is that person crushing it? Or why is this person so beautiful, it’s like they’re not, there’s a filter, they wake up looking fucking crazy to, you know, so just being able to be somewhat honest, obviously, you want to have like a good aesthetic on your feed, and having some sort of consistency.

But I don’t know, I don’t think anybody in business should stress that much about social media. Because, for me, where I make money is behind the chair. And I want clients to sit in my chair. Now I’m more focused on trying to get a hairstylist following and educating because I don’t take on new clients.

I don’t need more clients in my chair, I need more hair says to want to come, you know, pay for my education courses. So figuring out what do you really want your social media to, like geared towards so that you can make money off of it? I don’t I have 30,000 followers.

Now, guess what, none of them are paying me, you know. So I want from my social media to get an audience, that’s going to end up putting money in my pocket. So just figuring out how to gear towards that it does not matter about your following. You could have 100 followers, but if each one of those are sitting in your chair, you’re gonna be successful. So don’t stress about social media. Yes, well, and

Quianna Marie
I love that you mentioned this too, because at the end of the day, we have to come down to our bottom line, right, like what is actually generating revenue for us. And, and I love that recently, you’ve been sharing a whole bunch of just your consultations, like you’re just like, hey, like, what are we doing today? And I love that because that’s a perfect example of someone with the potential whether like, I know how your books are filled. That is just so incredible.

But for other stylists right to see that and to to look at you as an expert, someone that has never seen you before someone who just sees Oh, yeah, she posts a lot of hair looks like she has a large following. Clearly you know what you’re doing right? But when you’re when you’re creating content that’s simply capturing what you’re doing that to be bold like that, to me is the easiest way to create content for social media. Well, I

Jamie Garland
love consultations, I love listening to other people do a consultation, because it’s you can learn a lot from hearing and other stylists and what the client wants and how they approach things. So for my assistants, I love when they listen in on that consultation, because they’re going to understand what is our end result? And how are we going to take them from A to Z and get them there. So I think concentration is so important. I’ve been seeing that a lot on social media.

So it’s like, Oh, I’ll try this. But it’s really hard to get content like you think or I could just set up for all my consultations. And it’s like, half the time these girls sit down and I’m like we just start rambling. So I don’t know content can be tough these days, but we try them.

Quianna Marie
Well, I think you’re killing it.

Hey, dreamers, is your business legit? While you’re focusing on building a strong foundation for your business and created Mack nedic content for your dream clients do you have contracts in place to protect you and your business? Even though we’re attracting incredible clients that adore and value our work, we got to make sure our booties are covered.

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I would love to kind of scoot along here and share more about B society which is your salon. And I would love to hear more of your advice. What’s next when you’re like, Okay, I’m an established stylist, I think I’m ready to open up my own salon, like what does that look like? What drove you to actually have a just like a whole group of ladies and you know, I don’t know, I don’t even know if there was guys in your salon.

Advice For Opening Up Your Own Salon

Jamie Garland
We don’t have any guys actually. But maybe one day, honestly, you’re probably not gonna like this advice. When somebody calls me and I’ve, I’ve had multiple friends, you know, shoot me a call because they’re thinking about opening a salon. My first advice is don’t do it.

Because it’s not that glamorous to be a salon owner. And I feel like it can be very isolating. I’ve only seen a few, you know, salon partnerships that work out. So but if you could have a teammate, like sometimes I’m like, God, I wish I had a partner because you have each other.

Sometimes it’s very isolating, I think, because I was a stylist first. And then the business owner, it’s really hard for any stylists to truly understand what you’re going through as the owner, because they haven’t done it. And that’s okay. But yeah, it can be very isolating, it’s a lot of work, it’s a lot of money going in.

For me, I mean, as a rental stylist, the way we could potentially make a good amount of money is to max out your rental stations and have stylists in there every day and you know, sharing stations or if they’re full time or part time. But I told myself a long time ago, I wasn’t just going to hire to hire because I’ve worked at salons, you know, in the past that do that.

I wanted to keep a certain culture and brand going. And so you know, for a long time, I mean, I’m on your seventh, and this year, we’re projected to have, you know, the most stylists that I’ve ever had in my space, which ultimately will be good for the business. But each year, it’s really hard to even make money. Because unless you’re just throwing people in these stations, I really wanted to create a brand where everyone in there has worked for me at some point so that we can all produce the same type of work are up to my standards.

With that comes not a lot of money. So owning a salon is not easy. It’s a lot of work and constantly changing. You know, people come and go, or you as the boss have to let people go if there’s some sort of toxic energy that’s going on. And I feel like at least in our salon, we’re such a tight family. And we’re all really close friends that when hard conversations have to happen. It’s very weird to put yourself in, you know, business hat on friendship hat off, and it’s just not easy.

I typically tell people don’t do it. And most of the time they do it anyway, and then call me two years later, like fuck I should. I think owning a salon kind of fell in my lap. It wasn’t something that I wanted to do, because I’ve seen salon owners and I know the struggle that went into it.

But what happened was I was growing a team of assistants that eventually would go on the floor. And you know, at a certain point I’m like, well, I should be making that money instead of feeding money into different salons. So my team has grown this year. I think there’s 13 of us right now, which is really big for we’re in 960 square feet. It’s super small.

But I never plan on opening another salon people like you should expand. I’m like fuck now. No, I, I love to do hair. That’s truly, you know, I just want to do hair. I don’t like running the business side of things. It’s a you know, overwhelming. It’s a lot. It’s not my strength. I understand that. So I outsource a lot of the heart. You know my bookkeeping, my tax professionals. I have somebody in my salon that I pay that does inventory for me. And at this point, it’s amazing because I only work three days a week and the salon runs itself and I just have to oversee things.

It takes a while to get there and it’s a lot of overhead. So I think you learn as you go and you have to really learn how to put that business hat on I keep things as fair as possible in the salon. Nobody gets special treatment, and they’re all my best friends. So it’s hard to not want to give special treatment but I think if you’re fair And across the board, and you really have like, you know, your culture, I have like the things that I know I want happening in the salon, knowing that everyone aligns with the brand.

What I really want to come across, I think is truly important for a successful business and a salon and knowing that it’s not going to have, you know, every year is not going to be great. You’re gonna have hard times but keep pushing along.

Quianna Marie
Yes, well, I would love to kind of circle back to when you mentioned how you’ve experienced in the past, like some toxic energy. And I know getting a group of really gorgeous women in the same room. And like just lots of egos. Just lots of opinions and lots of chatter, how have you developed this beautiful B society, culture, like, what is truly at the root of that, so that everyone feels like they’re actually working towards something greater?

Creating A Greater Culture In The Salon

Jamie Garland
I think, you know, it is hard. There’s so many different personalities, and everybody, you know, wants things to go their way. We are essentially, a salon. We’re a team, however, everyone is running their own business. So you know, I have it on my door where it says a group of independent stylists and I do that because they all have to align with their own brand and what they want to put out and they’re running their business, they’re booking their clients, you know, I’m essentially a landlord to them. But I’ve always said I want to have a rental salon with a commission feel.

I think we’ve done a great job of checking our egos at the door. And I think my proudest moment is when our salon is super busy. I mean, it’s a tight squeeze in there. So it can feel chaotic. It’s organized chaos. And I love when I see my clients, or that have once been my clients, and they’re in everyone’s chair. And I think that’s a beautiful thing.

Because a lot of the times you get stylists that like, you know they won’t share their formula, or they don’t want to see their client in someone else’s chair. And we as a whole squad, we share everything. So you know, my client might be sitting in Jenna’s chair or Aaron’s chair and vice versa.

It’s because if you can’t get in with me, I still want you to have your hair done or, you know, get in with somebody that I know can create the same look for you. If my prices continue to increase, and there’s somebody in the salon that as is more within their budget, I never want them to leave the salon, I want them to stay within our brand.

With another one of the stylists. So I think we’ve done a really good job of everybody checking their shirt at the door coming in, we know what it means to work at the society. And, you know, with that comes me helping build their clientele and vice versa.

I think being able to know that you can share everything in a salon, and there that gets rid of all the cattiness. And we’ve had that in the past. Unfortunately, you have to make hard decisions where if you see someone that’s kind of bringing down the morale or you know, that there’s chatter going on. I think the funny thing is, stylists think that when they’re talking to other stylists, it always will get back to the owner, no matter what, like, I know everything that’s being said, and they don’t know it. But that’s, that’s natural, it’s natural to have, you know, a bad day and want to vent about it to your coworker.

It always gets back to the owner. And you can tell when there’s one person kind of bringing everyone else down. And unfortunately, I think when that happens, it’s better to nip it in the bud like as quick as you can and get that energy out or have a conversation with that person and give them the opportunity to kind of change their ways. And if it’s not, they gotta go.

It can happen so fast in the salon where then other people are starting to feel the same way. And my biggest thing, I can come off very blunt and harsh at times, my girls will tell you that, that I’m an asshole. And I don’t think that I think I’m just being really honest. But I think having conversations right then in there and face to face, not texting about things, it’s difficult to do.

But if you just get it out in the open, and even if it’s in a team meeting, like hash it out, I think it’s so important because the more you hold on to something as the owner, the more those stylists are holding on to things and then it blows up where I always tell the girls Listen, my delivery might not be great, but just know once I get this off my chest, we’ll talk through it and then leave it you know, don’t go home and like let this fester like fester within you just hear it, understand it, let’s make a change and we can move past this but the next day, everything is fine.

Once I say what needs to be said, and you know back at me then we just need to leave it and if we can make an adjustment great. And if we can’t, then we have to move forward with you know, maybe other options. So yes,

Quianna Marie
well I just I I love that you are so invested in the evolution of your besties, right, or of these women that are coming into your shop, whether they may have started by having you do their hair, and then they kind of graduate, you know, they get started with becoming your assistant, and then they kind of graduate to their own chairs. And you truly are building this brand and this business that you’re proud of that these independent stylists are really proud of.

I just I just want to say congratulations, Jamie, like, congratulations, I love you. Yeah, I love you. And I’m just I’m so proud of you for sticking through this timeline, even though ownership is very difficult. And you know, those conversations are really hard. But I think, you know, sometimes we have to go through those 15 minutes of IQ to have a lifetime of more smooth sailing, right? Otherwise, those those thorns are gonna keep poking us, it’s going to be like a little rotting fruit on the, you know, the basket of fruit that soon it’s going to contaminate everything.

Let’s take action now. For sure. Yes, so I love that you are, you know, investing in all this education, and you’re bringing education to your to your salon. And I’d love to chat more about your kind of advancement with with coaching and teaching other stylist. So like, at what point in your career? Did you decide? Is that something that you could decide for yourself? Did you need a certificate to prove it? Like, I would love to know more about the beauty industry? Where it’s like, oh, no, I know enough. Now I can charge for this, like, what was that shift for you?

Jamie Garland
I think I’ve taken so much education where you know, when I’m at a class, I’m like, I can do this. I feel like I love helping people. And, you know, over the years, I’ve gotten feedback from either my assistance or teaching classes where they’re like, You explain things really well. And sometimes you’re up there and I’m like, is anybody even getting anything out of this, but I think it’s, you know, the feedback that I get is I, I love to educate, and I do feel like I am good at explaining things and really breaking things down to be simple. Because that’s how I learned.

I think having a following in this area, I still would love to teach all over. And I know that there’s a lot of work that comes with that and needing a bigger following, but I feel like not to be scared to just start small. And you know, I’m doing more affordable classes and I see a return in the Silas, you know, they’re not just a one and done.

I think being able to know and have that confidence where I do know enough to teach what I know, I always let the girls know, you know, I don’t know everything. And if I don’t, I’m okay with saying that. But I feel like some people have a knack for being able to educate. And I love sharing all my knowledge.

When people come to the class, I want to make sure that I’m breaking things down. And I don’t want anyone to leave there without any unanswered questions. I’m, you know, the classes are for them. So I just do what I can and explain what I can. And typically, it’s gone great. So hopefully I can just keep growing and doing that. But I think that’s how it all started was getting all this education and having all these different tools in my belt from other educators.

Knowing that, you know, I’m not creating these things, I’m not out there saying this is the Jamie garland technique, nothing that I know, has just like, poof, come into my brain. Like, I feel like I’ve learned from so many stylists. And that’s a little icky to me, when I see people say this is my technique. It’s like every stylist, that’s crushing it right now learn from somebody, and I’m just out here wanting to share what I know. And I know it because I’ve learned from other people.

If I can make money off of it great, then that’s always the goal. But really, I just want to share with other people I would love if every hairstylist can afford to get great education because if we all are getting better, and we all can, you know, raise our prices and you know, share the knowledge I think that as a whole industry we would be so much better.

You know, we’ll see clients sometimes come in and I’m like, their hair got pretty messed up and I just want every stylist to be able to do good hair. I don’t think any client should ever suffer from you know, a bad hair day that takes three years to recover from so the more knowledge the better and I want to be able to help as many people as I can.

Quianna Marie
Yes, I love that mindset and I feel like that is a huge abundance mindset, right? You’re like hey, like I just feel like everybody deserves to have really pretty hair and like like that beautiful transformation and you know, I would love to kind of dig into this to a little bit deeper because I know personally and I’m totally sharing some pics and maybe some very unpopular but I know from the photography specifically in the wedding and like portrait photography industry.

There’s a lot of educators out here that have developed a formula have developed a system that you know, creates beautiful work and the And when they’re educating, they’re like, here’s the formula. Now go cabine. And then you’re gonna have great work too, which I think it’s which I think it’s great. I think, like, it really works for people, especially when we’re scattered all across the country.

There’s no way that any of us can photograph the same amount of weddings or a portrait sessions or branding sessions. Right? I would love to hear your advice on, you know, teaching other stylists, your formulas, teaching them your education, and truly learning from you to create this beautiful work. And then, what’s that next layer to actually create a brand for themselves, like for themselves? Yeah,
because that’s what’s missing, I feel.

How To Make Your Own Mark or Create Your Own Style

Jamie Garland
I feel like so for me, it’s brought like going out and getting education from all because if there was one stylist that I was obsessed with, and obsessed with their work, I that’s their brand. And I feel like, you know, I can go on social media, and I don’t even have to look at whose page it is, I know from the look. But being able to go out and get a lot of education and having those tools in your belt. When I take a class, I’m not like, Oh, I’m gonna copy that exactly.

You can and that’s great to do. But I feel like once you know, a lot, then when you’re like, for hair, especially when you’re going to tackle a certain client, you have all these different tools that you can use, like maybe you do a face frame this way, maybe you do the underneath this way, and then the back, like just being able to know all of the things, then you can kind of put your own twist on it.

I think every client is different. That’s why I love education, because you can go see my class four different times the model is always going to be different. And even if we’re approaching it with the same technique, there are going to be changes within that technique. So I think being able to see everybody like if you’re doing photography, I love looking at different photographers, because sometimes I like a moody lighting.

Sometimes I like bright light, like I think photographers, you have your like niche, right, like what you really love to do, I love to do blondes, but like not everyone in the world is talking blonde. So you need to know you can focus and specialize in one thing. But the more you do it, you’ll have your own spin on it naturally, because no one’s going to do everything exactly the same.

No client is the same. So I think being able to understand your clients and understand what they want to go for, you’re naturally going to find your own brand. And being authentic to who your brand is, right. So whatever it is that you really love and consulting with your clients so that you guys can like create that vision is really important. But not just doing one thing all the time.

I think that works, especially for like educators, they are teaching one specific technique. But those educators are doing so many different things in a salon every day, they’re not doing that same exact thing you might think they are. But that’s really just a technique that they’re teaching, and it’s working for them. But just know that like you need to know all of the things to create your own brand.

Quianna Marie
Yes, I’m so happy you painted that picture for us to learn because it’s true. I’m always like, I’m like an education. I call myself a #workshopaholic, right, like I love it. I love education. I love learning. And this is exactly how businesses is actually blooming, right? You’re learning different things. You’re learning different techniques. And you’re not just kind of putting yourself in a box like we’re being creative. I love that so much, Jamie.

Well, good. Yeah, well, as your business is continuing to bloom, I know this personally, from my own experience growing a business and even moving out of state like, it has taken a lot of mindset shifts. And if you’re open to this, I would love to share your mindset around money and growth and expansion and maybe some things that we had to shift. As we were continuing to grow like, what kind of things did you maybe have to unlearn? Or did you have to prioritize to open your arms to abundance? Like how, how has that really grown with you?

Money Mindset and Growth

Jamie Garland
I don’t know why, but I’ve always had this horrible relationship with money. I feel like there’s never enough like, I love money, but I feel like it’s toxic at the same time. I actually went to a money mindset retreat last year, life changing. It really is about how you look at money. If you’re negative with money all the time, if your mindset is negative, you know, nothing’s gonna come your way. So having to really make that shift for me, I think, you know, some people are like, Money comes and goes, I’m like, No, I need all the money.

It freaks me out. I don’t know why but I’m like, it’s hard to live in the Bay Area, obviously. But I think when I was starting out and I got to ride this wave, right, I don’t think you’re always going to be as busy as you once were. There’s going to be moments where you’re not but when you are hot, keep working your ass off. I worked so hard and My 20s I was pulling like 60 hour work weeks, always. But I was like, what else is there to do? And you’re in your 20s? Right?

So I think for me, being smart with your money will help you change your mindset like you. I like to set goals. So for me, I had I saved money, and I won’t buy something for myself until I hit that goal of saving money.

For example, when I was 24 years old and moved to LA, I wasn’t going to move to LA unless I had $20,000. Because I thought that that could get me through a year. Little did I know that don’t get me quite through a year, but making certain goals with savings, and then spending on yourself.

It was changing my mindset of like, not never spending on yourself or things that you want to do, I had to try to find a balance of, you know, how can I save to reach a certain goal, but also enjoy my life at the same time. And you know, I just worked really hard. And my first goal was to buy a home and I got to do that at 26. It wasn’t my forever home, but it was an investment property.

So for me, my mindset was like, Okay, well, once I have that, then I can set the next school and just being smart, because you don’t want to run out of money, or you don’t want to not have a retirement. And as a hairstylist, I think there’s not enough training involved when you’re getting started on setting up a retirement, how to do your taxes, how much to save, what’s the overhead.

That it’s not really a business mindset and hairstyling and I would love to be able to teach people that because, you know, I don’t want to be doing hair in my 70s Maybe for my girlfriends, but like, I want to be able to retire like most people get to, and enjoy my life. And you have to start young with that.

Changing your mindset to just be positive with money and understanding the importance of it. But also being able to live your life and enjoy it. At the same time. There’s really this balance and staying positive when it comes to investing and being smart with your money. And for a long time as very negative about it. And then I was very stressed and overwhelmed. I still get stressed out.

I think that if you’re stressed all the time about money. It’s not a fun life they’re living. So really changing your mindset into just being positive. And if you spend it go work hard, it’ll come back to you. But being smart with your money will help eliminate the stress that it can bring to your life.

Quianna Marie
Yes, yes. And I haven’t noticed that too, because I’m currently going through this shift. I’m going through this big pivot of actually slowing way down on weddings. So I’m not really Yes. And so I’m doing more content, more branding shoots. And it’s really scary because for me personally, like I’ve had like that I call it the money fairy, right?

Like my way money and money vary where these clients would book out wedding so far in advance, and I would be getting payments on it. And so that’s really dwindling, right? And so I’m switching and changing. And so I have to really change that mindset. I almost feel like I have to go back to like Quianna Marie Photography: 101 like year 2013 right? Let’s go! It’s super tough.

Jamie Garland

I slowed down once I was pregnant, actually, not when I was pregnant, I was working really hard pregnant. But when I had my first baby, the pandemic hits, so it naturally made me slow down, which I think silver lining of that pandemic was, I had to learn to be okay with my money, kind of stopping at a certain point. That was really scary.

It taught me that like, it’s gonna be okay. And I went from working five days a week to then I think four after my first and I mean, we worked secretly through the pandemic. But once I had my second, which was in 2021, I’m working the least amount that I’ve ever worked in my life. And I had a hard time adjusting to knowing that that was coming and only working three days a week.

Now I love my life. I have all this self care time. I’m like playing pickleball I get to work out every day. But what, you know, my friends and family around me were like, Why are you so stressed out? And I told them, I’m like, this is a huge pay cut. For me. When you’re your own boss, you’re in charge of how much you make. So for me to only work three days a week, I’m making $150,000 less a year.

Until I say those words, and I’m transparent with the actual income. They’re like, Oh, shit, it’s like yeah, that’s a hard pill to swallow when you help support a family. And, you know, now I’ve been able to get to a point where I only work three days a week, but my prices have gone up and I have found a balance that I can still support my family and I enjoy what I’m doing.

I would like to make that much more money a year. But I was burnt out. I mean, it’s hard to continue that grind once you have kids and I had to change my mindset to well, if I want to have a balance of being a present mom And a president business owner, and figuring out how to give my 100% You know, to both was really difficult at first, but now I’m I’m content with how much I’m making.

I’m very happy with that. And I love my time. And you know, my kids are in school now full time, which gives me my own self care time. And I now I can be more present for them. So quality over quantity is, you know how I’m looking at life right now. And it’s a lot better because I’m able to give my full attention to whatever I need to in that moment.

It’s a hard pill to swallow being your own boss and taking a pay cut, essentially, you know, nobody working at Google is like, you know, I think I’ll take 100,000 less this year, it’ll be fine. No one’s doing that. You know, being your own boss is really fucking hard in that sense.

Quianna Marie
Yes. Well, I love your like brutal honesty about it. Because i i Do you feel like there’s this disconnect between educators today and these kind of industry leaders across the board, no matter what industry you’re in, and they’re sharing their lives, just like you mentioned, right? I’m, I’m getting my water and I’m adding protein and veggies to my day, and I’m playing pickleball and exercising every day. Like I see you’re wearing your F45 shirt, right?

This is like real life. I feel like I’m just so grateful for you to have this conversation to share how difficult it is like it’s possible. It’s, it’s already yours if you believe it, but it takes hustle, it takes hard work. It takes a lot of grit, like we talked about, whether you’re playing second base, or you’re running those bases or right, like, you know, going after field hockey or whatever it is, whatever sport you’re playing, like it takes grit and discipline. So I’m so happy to share that.

For sure. Yes. So in closing, I have two more questions for you. One totally I wouldn’t even call this gossipy. But this is just like very exciting news.

I saw this on social medias on Instagram, and I wanted to share and just do a quick shout out that you just recently did Olivia Cobos hair for the 40 Niners game and our friend Kristen Rorie, well Kristen right now she’s married. It’s Kristen Gaffney. This is so exciting. This is I feel like such a tribute to the roots of Almaden in the Bay Area and how opportunities can come up. So can you share how that happened?

Styling Olivia Culpo and Kristen Gaffney’s Hair For 49er Games

Jamie Garland
Well, it’s been it’s very full circle it Kristin grew up with us playing sports. And I did Kristen and her sister Sarah and her mom Vicky’s hair for ever. Now, they live in other states. But I’ve you know, we’ve stayed connected. Kristen just so happens to be best friends with Olivia Culpo.

She texted me the day before the game. Hey, we’re going to be in town. Can you help us? Yeah!!! So that’s how that happened. And I feel like, you know, connections, I’ve been able to do other celebrity hair in the past. And it’s all about kind of like, who you know.

If you stay connected with people, random opportunities can come and you have to jump on it. You know, I’ll never say no, I’m always available, I will make myself available for great opportunities like that. Kristen’s a long term friend, and she’s amazing.

I think what’s awesome is, you know, being able to give me that opportunity. I’m super thankful for her for even thinking of me, you know, so both of them are amazing. Olivia is like, drop dead gorgeous and so sweet. With looks and personality. You’re amazing. But yeah, that was really fun. It was a fun experience. And both girls, I mean, they crush it. And it’s great to be around like minded women. And they were awesome. So super fun.

Quianna Marie
I love that so much. And yes, like you said, it’s a full circle moment, right? Like playing ball with Kristen and then even seeing her podcast totally kick off. Like, this is like this is the power of truly living while you are building your business and building your brand. Getting out there. Banking on those connections, building friendships, because you never know. Like I always say we’re always just one friendship, away from changing your life.

Jamie Garland
Ya know, for sure, I think and being able to be that person to give opportunity. Like that was awesome that Kristen texted me. You know, I think I love when I can to give other people opportunities to and just keep those connections alive and things can happen.

You never know who somebody does know and what that can bring to your life. You know, I’m always about never burning bridges, too. You never know what opportunities can come and like, if you need a job again one day, you want to make sure that you show up for your people.

Quianna Marie
Yes, oh my gosh. Well, in closing, I love asking every guest that comes on here for Quianna Marie Weekly. Please tell me Jamie ,What is your Key Tip? What is something you wish you knew sooner that you would love to share with other entrepreneurs?

Jamie’s Key Tip: Outsource Sooner

Jamie Garland
Oh God, what I wish I knew sooner. I wish I knew to outsource things for my business sooner and being okay to spend the money on it. It I read this recently where it’s like, you never want to put more money out to your business unless you can bring in more income.

What I found is giving up the like surrendering to understanding that I suck at bookkeeping, I don’t understand taxes. So now that I pay somebody monthly to do that, for me, it has opened up so much time for me to take on an extra client that then pays for that. So I wish I knew that sooner because if my life was more organized, and my business ran smoother, in the beginning, I mean, it would have just been easier to get through.

I think understanding that from the very beginning, like what’s your strength? And what’s your weakness and asking for help, I see so many new business owners like wanting to do everything themselves. And that drowned me my first year. And I think just asking for help and being okay to say like, I don’t know, what the f*ck I’m doing, I think, check your ego at the door.

If you want to run a successful business, you need to ask for help. We are not good at everything. And that’s okay. So being able to delegate, I think makes a very strong business owner and being able to understand enough to oversee, but trusting people to do the job for you. And you know, training them in a way that it’s done exactly how you want them to be done. I think that that will make you successful. So I wish I knew that sooner.

Quianna Marie
Yes, this is all such great advice. Thank you so much for sharing your wisdom and being really real and authentic about these conversations. I know some of these aren’t easy, and it’s just it’s just so fun chatting with you. Thank you.

Jamie Garland
I’m so happy to have me on. I miss you. I need to come to Arizona.

Quianna Marie
I know I can’t wait. So brothers coming out here with the baby. He’ll be out here soon to visit and then we’ll be out in May. So we’ll have to connect and we need to do is branch you can’t I’ll come in to do a content date with you. That would be so fun.

Jamie Garland
Oh my god, I would love that we need to get a team branding shoot going. I would totally love that. Yes!!

Quianna Marie
my gosh. Well, thank you. Thanks, Gorgeous. Have a beautiful day. You too.

Oh my gosh, I freakin loved that conversation!! I’m so thankful you tapped into our thoughts and hopefully you picked up some golden nuggets today. It’s my honor to introduce you to the friends I admire and Jamie is one of those women that just inspires me daily.

Make sure to follow along with her at Jamie garland hair. And please share her upcoming classes and events with your hairstylist. Besties your Jamie is out there babe. She’s enjoying both days on the water with her family creating genuine friendships with her clients, crushing it in the gym and sharing her expertise for classes and workshops.

If you’re local to Los Gatos, please make sure to check out the society and join the waitlist for her incredible team of stylists to take care of you can’t wait to connect again next week. Kay, love you. Bye. That’s a wrap on another episode of Quianna Marie Weekly.

Thank you so much for your listenership and support. You can find the resources and show notes for this episode and more at Kiana murray.com/podcast. I’d be honored if you’d show your support by leaving a review and rating on your favorite podcast app. Until next time, keep on dancing.

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