Want to sell out your mini sessions with just ONE email? In today’s episode, I’m sharing how I do exactly that. I’m diving into how I sell out my sessions through the power of email marketing with Flodesk, plus sharing ideas to grow your list fast. 

On Quianna Marie Weekly, we’re chatting about business growing pains, finding genuine connections, and celebrating wins of all sizes through the lens of a photographer at heart. Sprinkled throughout stories and interviews with past clients, photographers and other business owners this podcast is designed to help you step into your purpose and to truly create a life you’re proud of, a life worth photographing and sharing.

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Review The Show Notes:

Why Email Is Your Safety Net (5:49)

How I Sell Out Mini Sessions (7:08)

Why This Works (19:23)

Why Photographers Need To Start Now (20:55)

How To Grow Your List FAST (22:13)

Content Ideas To Promote Sign-Ups (24:30)

Why Flodesk Is The Move (27:35)

Quick Email Marketing Facts (29:50)

Big Sister Moment (31:54)

Mentioned In This Episode:

50% off your first year of Flodesk: quiannamarie.com/flodesk

Quianna Marie Weekly Newsletter: quiannamarie.com/subscribe

The Green House Resource Garden: quiannamarie.com/shop

Easy B-Roll Ideas For Business Owners: quiannamarie.com/broll

Connect with Quianna:

Website: quiannamarie.com

Instagram: instagram.com/quiannamarie

Review the Transcript:

Imagine going on your morning walk and coming back to six Kaching emails. Six families just booked mini sessions for your fall holiday mini sessions. By the time you make your coffee, one more is booked after you come home from Target or pick up the kids from school. Three more pick paid notifications.

It gets better when you wake up in the morning. The next day, three more mini sessions are booked within two days. Your entire mini session weekend is sold out. Wouldn’t that be incredible? Oh, and wouldn’t it be even better if I told you those sales were generated from one email? This isn’t a dream for me anymore.

It’s my reality when releasing holiday mini sessions, and I wanna help make this your reality too. The secret to launching and selling out these mini sessions is backed by flow desks, my favorite email marketing tool. One email sent to one segment of only about 150 subscribers, past clients, current clients, and anyone that opted in to join the wait list for future mini shoots.

That’s 20 to 24 families that can help generate over $6,000 for my business in one weekend. Hey, hey. Welcome back to you, Keanu Murray weekly. Today we are driving into one of the most underrated, overlooked, and honestly most profitable parts of your business. Your email list. Yep. The boring thing that you’ve been avoiding.

I’m always yapping about business growth around here. Growing strong roots thriving through every season and helping your business bloom your email list now that right there, that’s your money tree. If you’re tired of relying on Instagram’s mood swings, chasing trends, and battling algorithms to be seen.

This episode is going to be your new North Star this holiday season. The gift that keeps giving all year long, and I might add year after year after year, but we gotta get started. Plus flow desks just announced their final week of lifetime unlimited pricing by the end of November. So if you’ve been dragging your feet, now is the best time to learn more and get on board with flow desks.

I’ll explain why later. But first, let’s talk about selling out mini sessions. I’ll be speaking directly to photographers that wanna host mini session days for any type of client, any season of the year. Whether you’re photographing cookies for Santa Pajama minis, sunset shoots at your favorite outdoor location, a full day of professional headshots and lifestyle photos for brands, gardening, mother’s Day, mini sessions, beach sessions, or any special holiday themes throughout the year.

The possibilities are limitless for these mini sessions. If you’re not a photographer, but any type of entrepreneur or product-based business, stick around because these strategies will work for you too. Literally, anything I yap about on this podcast can be applied to your own business. I just happened to be in the thick of fall and winter mini sessions and couldn’t hold back with this flow desk offer before their pricing increases.

So instead of just making this episode an entire Flodesk ad, which I’m okay with, I absolutely adore them. I’m stoked to share how this one email marketing tool helps me increase my revenue with every launch and sell out by mini sessions every single season. I’ve been a fan of mini sessions for over two decades, and each year they bring in an extra 5K to 10 K every season.

Depending on how many dates and locations I release, I can count on making a steady three to 5K per weekend, only shooting two sunset time slots. I love that they’re quick, efficient, and affordable. Parents love them, and I’m beyond grateful to have clients that book me every single year. Some of my families book me two to three times a year if I offer spring, summer, and fall minis.

Some of my clients I’ve been photographing for decades, so they know the routine and look forward to setting up each year. Recently in 2020, and I say recently, but oh my God, that was over five years ago. Like so insane. So in 2020 I started releasing Christmas in July sales to help book out my fall dates, and it’s been working like a charm.

Even though most of my clients have created a tradition with me, they still don’t always see my social media posts. I’m confident that if I didn’t have my email list, I don’t think I would be selling out every single launch right now. While I am reciting in Arizona and going back and forth to California for many sessions, there is nothing worse than friends and past clients seeing my behind the scenes and DMing me that they’re bombed.

They didn’t even know I was in town. Instantly, I send over my link to join the wait list. So when I’m back in town, they’ll have first dibs on dates. So this also creates urgency because most of my clients, the ones that come back to me year after year, they know that I’m only in town for a certain amount of dates.

And if they miss it, they miss it, right? So of course, they’re always welcome to book with other photographers. Here’s the thing, babe, if you are depending on Instagram to fill your calendar, you are gambling with your income. You can post every day. You can make beautiful reels. You can hop on trends, or you can even cry for all.

Like all I care, right? Like in stories, like you can cry and show those crazy emotions and still crickets. Why? Because Instagram shows your posts to maybe five to 10% of your audience on a good day. That’s insane to think that if I’m hoping to sell out 16 sessions and only one weekend, only a tiny, tiny fraction of my audience will see it, let alone purchase their session.

ASAP. That’s a risk I’m not willing to take with my business, my time, and most importantly, not offering this screaming deal for my loyal clients year after year. Email on the other hand. Everyone receives it. Everyone sees your name in their inbox. Nobody has to hope the algorithm delivers your content to them.

Inboxes crush the algorithm all day, every day, period. Email is the only marketing platform you truly. Phone. You can get hacked, you can get shadow banned, you can get ignored. Have you ever tried to edit a reel and wanna throw your phone across the room because you spent way too much time in making that reel to have it blackout, glitch and not save?

Oh my God, I’m not even getting it. Makes you wanna throw my phone like I hate that feeling. Right? But your email list, that’s your people, your community, your clients, your future students. Your emails get delivered, and as of right now, they’re still chronological. So that’s a huge perk, right? You’re not just posting for interest based algorithms right now, like you’re literally getting sent when you send them.

Research tells us that email marketing offers a 36 to $42 return for every dollar spent. That’s insane. And on average, people check their inboxes more than 20 times a day. Now that’s crazy. I think that’s just absurd, but when you think about it. I do that right? Like I like phantom check. Like I just pick up my phone and I just check my email and am I actively responding to these emails?

No. Am I going through and deleting some random things that I probably should just unsubscribe from? Yes. Right. It’s in my hand and I am constantly seeing my email. That’s daily visibility, not algorithm roulette. All right, let’s get to the juicy part. Let’s break down how I sell up my mini sessions. This is a system I’ve used for years.

I personally love flow desks for how simple it is to use drag and drop, easy to navigate, and I could legit set up an opt-in, develop a segment, and create a clickable link within minutes, no code and all in one stop to start collecting emails. There’s a handful of email marketing tools like MailChimp. I use them from the get go.

In fact, I think I even still have a free account and there may be some old blog posts swirling around that just go to a MailChimp segment, but that’s okay. Uh, but there’s also a Convert Kit, which is now Kit and Constant Contact. Just name a few that I’m familiar with. I know there’s dozens and dozens more.

Really, any email marketing platform you start with will work. Just get one up and running. So let’s break down these ways that I actually sell out these mini sessions. Number one, the wait list. I create a private VIP list for any public announcement, right? So any type of announcement I have, whether that’s a launch, whether that is, you know, a new event coming up soon, a new offer, whatever that is.

I am obsessed with waitlist. This creates exclusivity. Anticipation first dibs before anything sells out, right? People love feeling like insiders. I simply create a flow desk form, link the form to my mini session, wait list, and start dropping the link in my stories, in my emails, and all over social media.

After I deliver the galleries to my families, I ask if they wanna join the VIP list, which is just my wait list for future shoots. This way, they really are opting in and I’m not just adding them to my email list because they’re a client. This helps grow my list for new clients quickly. I also wanna note that I have different segments for different states.

I currently offer mini sessions both in the Bay Area and California at my home state, and also right here in Arizona where I currently live. I never, ever wanna get those two lists confused with my audience, so I make sure to really be clear with my links, announcements, and ways to sign up. So my California families and Arizona families stay separate.

Consider different segments. Even if you do only offer one location for your mini sessions, right? Like maybe you live somewhere where you’re like, Nope, I’m only driving 20 minutes into these different locations. If that’s the case, maybe you’re a photographer that offers different types of shoots, like maybe you’re launching a boudoir mini session day and a Christmas tree farm mini session day, right?

I would absolutely have two different segments and two different email sequences for those two very different offers. This wait list doesn’t have to be large to have hot leads on your list either. Currently I’ve been stuck in the eight K ish follower count on Instagram, and I’m telling you right now that those followers do not equal dollar signs in my business.

The number in my email list and my subscribers list, oh, that does all. Okay. Now that you have your form, your opt-in and segments prepared with a live link, share that baby everywhere. This leads me to number two, early access. This will be early access for subscribers. My email list gets first dibs always, and they know that, right?

Because it has sold out before I even go public. Okay. Sometimes I never even announce publicly because my list scoops up every time slot. They just, they sell it out. Right? That’s power. I used to see photographers launching workshops and conferences that sell out before they even open up to the public, and I had no clue what that meant until I understood the power of email marketing.

The photographers and businesses that sold out events knew what was up. Let’s all take a page outta that playbook and start taking action now. Seconds after someone opts into the wait list, they receive a quick thank you email and get redirected to my family session page on my website. It gives them somewhere to go without just a quick thank you screen and lands me right in their inbox so they know who I am and what they did to receive that email.

Sometimes clients sign up for a wait list and then don’t hear for the photographer until the next holiday season when they’re selling or launching. Don’t let that be you. Okay? You gotta keep some touch points in between so you stay top of mind and don’t ghost them till your next launch. This leads me to number three, automated education.

I love to send helpful content before the session. Emails like what to wear, inspiration posts, location ideas and parking details, family prep tips, right? Like making sure that your toddlers are prepared, your teens know what’s up and what you can do for your session to make sure everything runs smoothly.

I love sharing sample galleries. I love sharing outfit ideas, right? Seasonal announcements like updates with wedding planning for Mike and I, camping, adventures with our dogs, location, hunting for future shoots, education that I’m investing in, books, I’m reading, stuff like that to share my personality and create deeper connections than just their seasonal photographer.

All of that matters. When clients feel prepared, they trust you. When they know you, they look forward to seeing you and building that friendship instead of just getting their photos taken. Right? Number four, early bird pricing, early words get the best rate. Everyone else is gonna be slightly higher or at the risk of not getting the time slot right?

So scarcity works because it’s honest and helpful. So I am not that person that is all about scarcity, right? I don’t like sharing my prices and saying, oh, if you don’t book it by this date, it’s gonna go up. And, and I say that loosely because sometimes that happens, right? Especially with lucky 13.

Sometimes I am trying to create some urgency and um, some early bird rates motivate that, right? Like people are motivated by money and money. They don’t have to spend especially. So this is why I am a huge fan of early bird pricing. This allows great Christmas in July sales. This allows great gift card discounts, right?

So let’s say for example, you can purchase a $350 mini session, but if you purchase this gift card by a certain date, it’ll only be $300, right? So you’re saving them $50, whatever, right? Really, that’s no cost to you, just. Some incentive with pricing, but I love creating this tiered pricing structure with Early Bird.

So it does, it gets people motivated, so when they see that email, they can check their calendar, they can check with their partner, check with their holiday schedules, their travel plans, their sports calendar for their kids, whatever, right? Like, just make sure it lines up. I find that it really helps selling up many sessions because it builds that urgency and makes people act fast.

Okay. And number five, this will be our last tip. Now that you’re building trust with your clients and your audience is aware of your annual Black Friday, Christmas in July or fall mini session release date, hit them with that one email that bundles all of this up with one click. The secret here is to already have the buy button ready to go with two to three mini session dates and locations for variety.

There’s nothing worse than sending that launch email and having five moms quickly respond back that they’re interested. They’re so excited to work with you, but they’re bummed because they’re out of town that day. This is why I love to offer multiple dates and locations just in case for literally this exact reason.

If you need help with specific copy for these emails, head over to the greenhouse, the Resource Garden for photographers and entrepreneurs, it’s the digital shop I wish existed over 15 years ago when I started my business. There you can grab templates, guides, downloads, and tons of education to help your business thrive through every season.

Check out all the affordable offers for selling out your mini sessions and more. You can check out Kiana marie.com/shop for all the details and check out the greenhouse. I love to keep this one simple email direct and to the point with subject lines that are as simple as mini session alert. Literally, that’s it.

Mini sessions, live book your fall minis today, Christmas card panic is coming, right? Like that’s huge ’cause people see that and you’re like, wait. It’s only, let’s say you’re sending these out in September or October, like they know moms know how fast these holidays come around the corner, right? Or another favorite 10 minutes, zero meltdowns.

I love those. We don’t have to be fancy here. Just get to the point and make it easy to know what you’re talking about. We don’t have to be clever. We just have to be precise to the point and let them know what’s going on. Right. Inside the email, I typically have just one or two graphics with some simple sample photos from past shoots, being extra careful to only showcase the locations I’m offering.

Right? So if I’m here in Arizona, I am not posting beach pictures at Davenport or Santa Cruz, right? Like absolutely not. If I am hosting something in California, I am not posting Arizona Mountains and cactus, right? Unless I’m going to Stanford. They have a beautiful cactus garden at Stanford, and I’m not gonna lie, sometimes I cross promote those because I can find those locations in both spots.

But just be extra careful about what you are highlighting and what you’re trying to sell. I’d love to add a little blurb about how it’s that time. Again, let’s get these sessions on the calendar with options clearly laid out with exact dates and locations. Also, a side story, commercial break. I love sharing my insights with you, and I need you to know how much I love you and how proactive and protective I can be for your safety.

Typically, even on the emails, I’m sort of vague about the exact address for my subscribers. Because really any creep can sign up for your email list, right? I’m not sharing this to scare you, but to make you hyper aware of your safety and wellbeing, plus the safety of your clients as well. This isn’t about gatekeeping locations, it’s about being hyper aware of your surroundings, especially with your gear in hand.

Okay? So like, I don’t wanna sound like a crazy big sister about this, but I gotta tell you, typically when I share a location, I’m sharing the city name and vibe of the shoot with photos. Let’s be honest, most logos could probably figure out where I’ll be based on the location and landmarks, but I try my best to share a vague, sort of like a, like an Airbnb bubble on a map until payment is received and they’re booked.

Then I follow up with the exact address, parking directions and details for the location. Sometimes I do get moms that message me and say, oh, hey, are you going to this specific park? And clearly if they’re a past client, if it’s a friend that I went to high school with, like, or I do trust, you know, my friends, if it’s someone I know specifically asking, I will literally send a pin and drop to show them exactly where we plan to be.

And I, I’m okay with that, right? But I could not go on without sharing that big sister advice you didn’t ask for. Okay. So back to that one email. I share the locations, clear dates, options, and buy buttons. I typically add a personal touch at the end, like an update on my nephews, my puppy faith, or another connection point to let my past clients know what’s going on in my life, right?

I love those connection points. In fact, I actually get tons of replies. So like for example, my brother was expecting his first son Brody. We have a lot of family friends that are my clients back in Northern California, right in the San Jose, Morgan Hill, Santa Cruz area. I could not believe how many people responded that they were so excited for my brother Mike and my sister-in-law Lauren, for having, you know, starting their family that I got so many replies to that.

And of course I did book some sessions, but people were just so excited. Right. And then when I also launched many sessions this last year. Or sorry, for this year, for fall of 2025, I mentioned that I was engaged and we’re planning our wedding and literally so many of my friends and moms and right just past clients replied to that.

That is huge for open rates. Like that’s, that’s, that’s a huge, I don’t know, like aha moment or like marketing strategy in general, just adding those touch points, but the fact that so many of those. Families and those emails responded huge, huge for Google Analytics, huge for, I don’t know, like the email marketing people.

I don’t know, like they just know it’s real, right? I don’t know all the tech on that, but it is a big deal because it’s not just spammy emails that you’re sending, like they are actual conversations. Okay, so let’s chat about why this works. This isn’t magic. You’re nurturing relationships. You’re building trust with consistency.

Your email list and your subscribers will see the behind the scenes moments, your personality, your client experiences, reviews, transformation, stories, all the things, the results, like all the fun stuff. You are reminding them, I’m here, I’m reliable, I’m ready when you are. That builds trust. Trust builds sales.

Don’t think about these emails as selling in a gross car salesman way, but more like when Kim K sold those nipple bras and millions. Yes. Millions of women were on the wait list for restocks. Your clients will opt into your wait list because they want you too. They wanna be the first to know they wanna get on your calendar.

They wanna work with you year after year. And to be reminded without wishing they signed up for fall Photos come the beginning of December when all the holiday cards start getting delivered, right? Like they start getting their mail and they see their friends and their cousins and their family showing up in their holiday cards, like in their mail on their counter, and they think, what the heck?

Like, I missed it, right? It’s too late. Don’t let clients and future clients that adore you, miss out. As business owners, we have to get them on the calendar and create that buy button. Remember, it’s not about being the picture perfect family. It’s about documenting their family history. It’s up to you to provide that experience for them.

Here’s why photographers need to start now. And also here comes some more tough love, okay? If you don’t have a wait list, you don’t have a launch strategy, you have a hope, peace, love, and manifesting strategy. Those only work when you put in the work and set up systems that sell for you. Your business is too beautiful, too meaningful to important to rely on affirmations and hope.

Now you know why I’m a huge manifestation and affirmation, babe. Hello? I preach it. I live it. I share it, right? Like nonstop. But I also have to do the work that sets that up for success. Okay. Now is the perfect time to get your backend running smoothly because you’ll have tons of eyes on your business, especially if you’re following the bloom with B-roll strategies, simply documenting the work you’re already doing, your audience, your neighbors, family and friends are gonna see what you’re doing and if they’re interested in working with you again or another time in the future.

Lock them into that wait list. Now, make sure to check out keana marie.com/flow desks, that’s F-L-O-D-E-S-K or DM me the word flow desks and I’ll shoot over all of the details. But hurry, because by the end of November, November 29th to be exact flow desks will no longer allow you to lock in that pricing structure.

Okay? I wanna leave you with some challenges for the season. I can be your biggest cheerleader, but it’s up to you to take action. Let’s chat about how to grow your list fast. And I mean, like right now, this month here are real actionable ideas. Offer lead magnets, so your style guides, posing prompts, shot list, any type of fun facts you have for parents that are planning a mini session.

Create an offer, create that lead magnet. It could be free, and that’s where you are gonna easily grow your email list. Okay? Add your signup link to every blog post. Add it to your Instagram bio post reels and social media posts, teasing the wait list. Run a giveaway that requires some type of email entry, right?

So maybe you’re giving away one mini session this year, just one. You’ll be surprised how many people will be tagging themselves, tagging their friends, and hello like that. It’s a great way for you to create that kind of like opt-in block. So. They’re not just tagging each other on Instagram, but they actually are giving away their email in exchange for this giveaway opportunity.

Right? Like genius, hello. And then here’s what happens. You pick one winner, whether you are, I should say, I kind of roll my eye about this, like whether you’re being fair and doing an actual like giveaway, like a lottery, or you’re being strategic with picking a specific family that you’re interested in working with as a business owner, you get to choose that, by the way, I know that feels a little spicy, but that’s just how I roll.

Yeah. So make sure that. You are following up with all of those people that have entered the giveaway and hello, your wait list is going to grow, okay? Add QR codes at market schools, popups. I mean, you can literally add a QR code to your Panera like board, right? They have like those cork boards in the hallway by the bathroom.

I’m talking about old school marketing. That still works, okay? Don’t forget to collect opt-ins when you deliver your galleries and when you follow up and ask for reviews. Once again, ask them, Hey, I’d love to see you again next year. Dates will be limited, and I don’t want you to miss out If you’re interested in joining this list for free, by the way, like you just get a heads up first.

Here’s how you can click. Boom. It’s not complicated. It’s consistent. Once you have that opt-in link, spread it like confetti all year round. Now you may be thinking, okay, I’m tracking and I’m on board with this, but what do I need to record to fuel these ideas to grow my list? I’m so happy you’re thinking about that.

Okay, so let’s chat about content ideas to promote signups for your wait list. I challenge you to record BTS, all of the behind the scenes content of packing your gear, choosing a location. Literally go for a drive, pick up a coffee, pick up your best friend. Go out with your boyfriend or your husband or your spouse, and just go drive around.

Go drive around and give us a tour of places that you’re thinking about that you’re considering. Literally, I can’t tell you how many times I’ve. Been in a parking lot, and I see these beautiful like bushes and vibrant flowers, and I think to myself, oh my God, this would be a perfect spot for a quick senior session or a quick little mini session for a family, like post about it.

Right? Take us along for the ride and then of course, make sure that you’re not just adding captions to that, but you’re also adding that signup link to join the wait list. Okay. Setting up any props, walking through hobby lobby, like thinking of fabrics or backdrops, whatever that is, right? Take us along for the ride when you’re editing sneak peeks when you are documenting your client reactions.

Sharing client delivery, like sharing a scroll of a mini session, like what it actually looks like in your pixie set or your pass or your cloud. Is it cloud spot? I think Cloud spot is another one that, um, a lot of friends use, right? Whatever delivery system you have, take a scroll through that. It’s literally a screen grab and say, this could be you.

Okay. And then add text overlays. Like, wanna snack a mini session? Join the wait list minis, sell out every single year. Don’t let, like, don’t miss out, or something like that, right? Keep them short, punchy, effective. I love some good FOMO energy. I created a lot of hype around that one email to send to sell all your minis.

But here’s another reason why I’m obsessed with flow desks. You have all of these loyal clients at your fingertips to send them reminders. For these two, you can use flow dusts to pre-sell seasonal minis. You can offer gift cards. Perfect for last minute Mother’s Day, father’s Day, and Christmas gifts for the parents and grandparents that already have everything.

You can send emails about bundle prints. So if you typically only offer digital images with access to an online gallery, I love to offer flash sales on prints for clients. That’s an easy way to offer seasonal sales and incentives for your clients to buy high quality and affordable prints a great way to increase your bottom line for literally doing nothing but sending an email.

Like that’s crazy, right? I’ve done so many times before where I’ve done like Christmas and July sales where I’d offer 20% off. And I would just do off the entire shot. Like it’s not complicated here. So any past client that has ever worked with me has access to their galleries, can go in and purchase prints at a discounted rate, and boom, it’s like money.

Just like I wake up to the money fairy. It’s amazing, right?

Your list has already said, I’m interested. I love your work. Keep me in the loop. Share these offers with them first. Let’s talk platforms. I’ve tried them all. Clunky template builders, ugly layouts, delivery issues, overpriced, subscriber tier. That sucks.

So you don’t wanna be charged more simply because you are growing, right? Flodesk is the only one that aligns visually with brand photographers, business owners, creatives. If you have a vision. Slow desk aligns with that vision. Okay. It’s just so cool. It’s drag and drop. Easy offers, gorgeous templates, has automation without tech, headaches.

’cause I am the most least techie person ever. I can’t even say that correctly. But I just, tech is not my thing and it has insanely good deliverability. So that’s an email thing that I’m not too familiar with. Like I said, it’s like, I don’t know if it’s a Google thing, a Google Gmail thing or just. Email marketing in general, like there’s so many rules and stuff and flow desks is on top of it, and the fact that today you could lock in lifetime unlimited pricing, no subscriber base fees is wild.

That’s not the case for everybody, right? Typically, most email marketing platforms will charge you as your list continues to grow. Typically they, they’ll snag you and they’ll get you and say, oh, it’s free to join. Of course it’s free. But then as soon as you get, I don’t know, like your first 500 or a thousand or 2000 or something subscribers, then they start paying.

And then the trick with that is you’ve already built the systems, you’ve built your opt-ins, you have hundreds of links that are you. You know, backlink to blogs, and it’s just like they’re everywhere, right? Like, you’ve invested time and energy and money into this platform, so why wouldn’t you pay? Because like, why would you take that away, right?

Like, what a headache. So this is why I suggest, even if you’re not too sure about getting started with flow desks, now is the time. This is how you scale without feeling punished for growing. If you wanna sign up through my partner link, which I totally, totally would appreciate, it is at no extra cost for you.

In fact, it does have some perks. Um, check out the show notes, okay. Or you can always check out keana marie.com/blow desks. Sharing opportunities like this allows me to keep this podcast going, okay? It’s affordable, stunning, and will make you excited to send newsletters, emails. Drop launches, offers sales, all the things.

Okay, so I wanna leave you with some quick email marketing facts. Personalized subject lines equal 20% more of an open rate, which is insane because I remember I just heard Natalie Frank talking about on a recent podcast episode with these girl boss girls, and I totally should be able to directly quote where it came from, but she said that one of her best high performing subject lines was the word high.

I was like, oh my gosh, that’s crazy. Okay, so emails under 200 words convert best. Sundays, Tuesdays and Thursdays perform the highest, which is crazy because I never send emails on those days. I usually send them on Mondays, Wednesdays, and Fridays. So, hello. I just have new dates to, to try to test. So like I said, Sundays, Tuesdays, and Thursdays perform the highest.

People buy from their inbox three to five times more than social. At first, I’m like, oh my gosh, that’s insane. Those are really big numbers to be jumping from social media, right? Like, but think about it when you’re in your inbox, like inbox to me means business, right? Like I feel like if I’m checking my email on my laptop, I’m being productive.

If I’m checking my email on my phone, I don’t know if it’s a millennial thing, but I’m just like, not as productive. Like I’ll flag things, I’ll open it and then put. Mark as unread. ’cause I wanna, I wanna get back to that. Whatever. I feel like people make purchases from their laptop, especially people my age, so I’m totally dating myself.

But think, you know, it’s just crazy to think about that. If someone is just scrolling on Instagram and they see a sale or they see an offer that even it’s something that they love, they get to distracted or they swipe through it, or they see it and they think, oh wait, who posted that? I really wanna go back and find that.

Where if it’s in their email, it lasts forever and it’s searchable. Okay, so, so many things to think about. Consider adding screenshots to your content calendar too, right? So bookings, replies, thank yous, mini session, sellouts, all of the things. This is proof. Okay? So these are things that allow you to generate this, like screenshot all content that if you didn’t have an email list, it would be so much harder to do.

Your future clients are sitting quietly on your list right now. Some are waiting for the right date, the right offer, the right moment. Your job, stay consistent. So when they’re ready, you’re top of their inbox. You are not annoying, you are not pushy. You are not too much. You are a business owner doing your job, delivering something your clients already asked for.

Your email list isn’t optional anymore. It’s protection, it’s connection, it’s consistency. It’s longevity. It’s literally the easiest way to pivot. Proof your business. By the way, that could be a whole other episode. It’s a place you can write without competing with cat memes and trending sounds and chasing trends and algorithms.

Like it’s just a headache, right? Build it now. Water it weekly. Watch it bloom. Okay, babe, let’s take some action here. I would love for you to join my email list to stay connected with upcoming brand shoots and ventures and tons of insider education with perks and gifts from guests on the show. Literally all the insider tips that go beyond just the episode.

Okay? So definitely check that out in the show notes. You can join the Quianna Marie Weekly bestie list. Let’s get that going. Sign up for flow desks with lifetime unlimited pricing before it disappears. Check out QuiannaMarie.com/flodesk, or like I said before, dm me the word flow desk. I will take care of you literally.

Let’s get this done now before the pricing increases. I would love for you to reply to this episode and tell me your biggest email, fear or stress about mini sessions. I will love to answer them on the show, whether I can send you a quick voice note in a DM or we can go deeper and you know, just literally have a conversation about it on the show.

That sounds so fun. If you need more education and help with mini sessions, please slide into my dms and ask. I am planning an entire mini session series for the podcast coming up soon, but if that’s not something you need, let me know too. I’m here to serve you and help your business thrive through every season.

It doesn’t matter what business you’re building, I promise you’ll need an email list for your offers, products, and building out your personal brand. Thank you for listening to another episode of Keanu Marie Weekly where we celebrate creativity, consistency, visibility, and real connection. You don’t need more followers, you need more subscribers.

See you next Monday, babe, because we never missed one. Oh my gosh. I love you so much. Keep on dancing, and I would love to join your email list. So if you have an email list that you are starting. Send me a DM and let me know how I can opt into your email list because I would love to support you as well.

Alright, my love, I am always cheering for you. Hope you have a kickass week. Okay, love you. Bye. That’s a wrap on another episode of Quianna Marie Weekly. Thank you so much for your listenership and support. You can find the resources and show notes for this episode and more at QuiannaMarie.com/podcast, I’d be honored if you’d show your support by leaving a review and rating on your favorite podcast app.

Until next time, keep on on dancing.

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