Want to create your most powerful marketing campaign? In today’s episode, I’m telling you how! We’re diving into my top strategies for turning every single client experience into your NEXT client. 

On Quianna Marie Weekly, we’re chatting about business growing pains, finding genuine connections, and celebrating wins of all sizes through the lens of a photographer at heart. Sprinkled throughout stories and interviews with past clients, photographers and other business owners this podcast is designed to help you step into your purpose and to truly create a life you’re proud of, a life worth photographing and sharing.

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Today’s episode is brought to you by The Green House, my resource garden for photographers! Let me help you AMPLIFY your heart online and in real life to turn bridesmaids into future brides through templates, workshops, and freebies!

Review The Show Notes:

The Mindset Shift (4:48)

Recording Testimonials And BTS (10:14)

Multiply Your Marketing Magic (25:16)

Mentioned In This Episode:

Easy B-Roll Ideas For Business Owners: quiannamarie.com/broll

The Green House Resource Garden: quiannamarie.com/shop

Quianna’s Favorite Contracts: quiannamarie.com/contracts

Review the Transcript:

Hey, cutie. Welcome back to Quianna Marie Weekly. I’m all about helping photographers and creative business owners capture their calling, share their stories, and build a thriving brand that blooms online and in real life. Today we’re diving into something that could literally change the way you approach your business, how to turn every single client experience into your best marketing campaign.

Because here’s the truth, we don’t need to go viral. You just need to be visible. And your most powerful marketing content, it’s already happening right in front of your lens, literally right in front of your face. For this quickie episode, I’m gonna help break down many marketing campaigns that you may be missing during your client experience.

While you’re doing boring business tasks, living your life outside of work with friends and family, and delivering the best photo shoots, services, and experiences for your clients, we can’t let this magic expire and then sizzle out in real life. We gotta get it online to share. Stop showing up online like a warm child’s bean and cheese burrito.

When you are the fricking fajita plate that turns heads. If you’re leaving your marketing up to your clients begging for reviews and praying they share about your business, that’s not just bad business. That’s leaving gold marketing content on the table. We are no longer hoping and wishing our clients rave about us.

We’re gonna make a game plan, create some shot list for intentional B-roll, and set up a system to release content campaigns every step of the way. I’m gonna break down the mindset shift first. We gotta start there because I do believe that we’re being brainwashed that social media is the only way to build a sustainable and viable business.

Social media is a tool. Yes, it’s free to use, but it sucks our time, energy, and even our creativity if we let it. I wanna dig deeper into the mindset shift to help you understand the importance of B-Roll and how to view content creation differently. Not just trends to chase or algorithms to feed, but to break down so many missed opportunities to become the local favorite.

Then we’re gonna create some action items. I’ll share some quick tips and tricks for recording the behind the scenes and intentional testimonials. We’re not gonna just talk about marketing strategies. I’m gonna help you with a game plan and checklist to help book your next photo shoot. Insert your industry in business here.

By the way, if you’re a dog trainer, let’s get you one more client while you’re on your next walk with your own puppies. If you’re a hairstylist, let’s get your clients to not just book their next appointment before they get up from the chair, but have their friends come into your salon too. If you’re a mobile bar, let’s create some FOMO for what it can actually look like to hire you and your services.

Let’s break down real life moments for you to record and bank for content later for your next mini campaign. Next, we’re gonna tap into some UGC user generated content to help light these ideas on fire and ask your clients to create content for you. Yes, we’re literally gonna be asking your clients to market you, but we have to have a game plan for that, right?

We’re not just asking them to share your images or add your selfie after your mini session to their stories. We’re gonna make some bold asks, encouraging your clients to post and share about you. As we wrap up, I’m saving the best for last. I’m so stoked to share about repurposing your content. One photo shoot can equal hundreds of content ideas and marketing opportunities.

Everything we need to be successful is right in the palm of our hands, a k, a, our phones, and right in front of our faces, AKA, our clients, the daily grind of our business and adventures. It’s all right here. All for the taking. We have to put our content glasses on. We have everything we need to build the business and the life of our dreams, my love.

We just need a good game plan with some intentional content. Today’s episode is brought to you by Bloom. With B-roll, the mini core is created for the busy business owners that don’t wanna be the hidden gem in the industry any more. They’re showing up for their clients, making an impact, and delivering the best client experiences.

They just need help showing up online with that same passion, creativity, and good energy that they easily bring to life in real life experiences. If this episode sparks some curiosity and helps you feel more confident with showing up online, this chat just scratches the surface. Bloom with B-Roll is my signature mini course that helps you document your business, share your value.

Build genuine relationships with vendors and other local businesses to send repeat referrals. I wanna help you book your next photo shoot while working your next photo shoot. Make sure to check out QuiannaMarie.com/broll. You can always check the show notes for links and goodies too.

Alright, let’s get started with this mindset. Check every shoot. Content. Content. Every shoot is connection. Every shoot has conversion potential. So often photographers think about marketing after the gallery is delivered. You know, you get home, upload and archive everything. You post a few favorite sneak peeks, maybe even share a reel of your favorite shots, and then you’re onto the next client.

But what if every single shoot was designed to become a storytelling opportunity? What if your client experience from the very first inquiry, that first email, that first dm, or that first, Hey, I heard you know so-and-so, I’d love to work with you too, right? Whoever that conversation and that inquiry sparks, we’re gonna start there and we’re going to end with a thank you email, right?

We are gonna pretend like this is a full on campaign for your business. If you feel salesy or annoying while bragging about your business, we gotta fix that right now. Just last week, I hosted my quarterly Lucky 13 event and I shared a handful of behind the scenes from the mini branding shoot. I set up my tripod recorded hyperlapse videos of everyone, and even grabbed cute five to ten second video clips of posing and experiences that were happening right in front of my lens.

I got video of me walking in, entering the door, and they had this really cool door. It’s like a huge glass door and it like slides, or I should say like, it pushes and swings, so like it kind of opens on both sides. It’s such a cool door. Um, at the By Refine Studio in Phoenix, 2.0. But anyway, I made sure to get video clips of that, of me walking in, unloading.

I even did a pan, which is so awesome. I’ve been doing this on TikTok where I’ve been kind of introducing local studios that I love, which has gained some traction on that as well. But I just had so much fun and these ladies dressed, looking their best in neutrals. Clearly they all got the memo and everything felt intentional, calm, and glam with a soft CEO energy in the studio.

It was just such a vibe. I just made sure to document every little detail, right? My friend Jaclyn, took a ton of B-roll and shared to her stories and made a handful of reels. Already a friend of hers has reached out interested in booking a brand shoot with tons of engagement on her post. So Jacqueline literally posts a couple things.

She made some really cute creative reels and people are already blowing up her phone, sharing so much love and excitement for her posts. And then from Jacqueline, like a friend of hers, has already reached out to me to like, we’re in cahoots already. Already starting to plan a brand session. Like this is the power of sharing the behind the scenes.

So Jaclyn’s following was not only raving about the studio, her outfit, and the vibe. She’s already building a ton of hype for her gallery coming soon, so people haven’t even seen the photos yet. They just could see the behind the scenes and were so intrigued to see more. Jaclynwas creating FOMO for the studio, the energy, and for being in front of my camera, not just any photographer but the interest in working with me.

My mindset during the photo shoot wasn’t Look at me. Look how beautiful my clients are. I mean, they are really gorgeous, but the mindset behind the shoot was celebrating my clients that invested in Lucky 13, showcasing their business, celebrating their upcoming launches, new offers, and even a big move.

Yes, Jaclyne is actually moving to Tennessee, so we were able to squeeze in this mini shoot for Lucky 13, and I am so honored to be a part of her new podcast launch. I mean, this is huge, right? Like this isn’t just Jacquelyn getting new headshots. This is Jacquelyn closing a chapter here in Arizona, moving out of state, rebranding her podcast, stepping into this new era.

I mean, this is so much more than just a photo shoot, right? This content campaign of simply sharing the shoot, capturing the energy, and showing the support in the room. While I was photographing each girl, the others were either making content in the corner or recording even more B roll for each other.

They were literally grabbing each other’s phones, hyping each other up, getting different angles, getting video clips, photos, all the things. As the photographer, I curated the space for everyone to feel welcome, seen, and celebrated. This was all happening intentionally in the room. Hit and record to share online was the easiest way to promote the next lucky 13.

Get people on my wait list, prove my value as a photographer, community leader, and even a host. This is your sign to create FOMO content, the kind of photos and video clips that gets your audience jealous. Not in a ugly green with envy, jealousy kind of way, right? But in a, oh my God, I’m so jealous that I miss that event.

They feel left out because they didn’t get to meet the women in the room, and they’re even more eager to sign up on the wait list and grab a ticket to join next time. You see, I don’t just post because I don’t have a lit up rainbow circling my profile pic on Instagram. I don’t panic, post and ghost. I post, I curate and I create to build brand awareness, share why I’m worth the investment and honor my clients by showcasing their businesses too.

This is where intentionality comes in, capturing those behind the scene moments, documenting the joy and creating evergreen content that showcases what it’s like to work with you. I wanna see it. I want you to help me feel what it’s like to work with you, what it feels like to be in your presence, and to be in your community, and to be surrounded by all those client experience things like all the vibes, all the feels.

I need to see it, and I wanna encourage you. All right. Now let’s get tactical. I love a good shot list with examples. Every time you’re on a shoot or delivering your client experience, I wanna give you three key opportunities to create memorable content. Here’s the thing, you are doing the work anyway. I hear all the time.

Oh my gosh, I, I don’t have any business. I need to fill my calendar. I want more dream clients. Kiana, what’s the trick? What’s the secret? The secret is capturing behind the scenes. If you and I say this with so much love, I literally wanna give you the biggest hug. If I hear one more business owner complaining about documenting content of the work they’re already doing, clearly you don’t want business.

Like, I’m sorry if that sounds so sassy and kind of like Big Sister mean a little bit, but start there. Like start there. You are delivering these client experiences and people need to see it. So if you want your calendar filled, if you want dream clients, if you’d like to increase your pricing because you’re so in demand.

Start by documenting your business. Okay, so let’s get back to these three key tips here. I’ll get off my soapbox for a second. But number one B-roll and behind the scenes content. Record clips of your clients laughing, twirling, fixing their hair, or even you adjusting their pose or moving a hair or fixing a curl or adjusting their collar, getting some the dog hair off their boob or something.

Right? Like obviously you’re asking, you’re not just touching them or asking ’em to remove it, but showing that you have that attention to detail is huge. Asking them to adjust their hair or, you know, maybe. They have like this side part going on and there’s always a couple hairs that are going in the wrong direction, right?

So like just being really intentional and showing that you care. So I wanna take you to being a photographer and booking out a full day of mini sessions. And if you catch one of your moms applying lipstick in the reflection of their minivan, like in the back window, she’s just applying lip gloss or adding some lip lipstick.

Ask to record that behind the scenes. If your client has packed three pairs of nude heels for her brand session and wants your opinion on the best option record that share the messy, overflowing bag of her closet before the brand shoot. This doesn’t have to be perfect. It just needs to feel real. Okay?

So I love a good challenge for all this behind the scene content. For this first key opportunity, I dare you. I’m trying this new concept here. I like, I’m literally daring you to do this. I feel like it’s a, once again, like a mindset shift where I say, I challenge you or I encourage you. Like, no, I’m daring you.

Like this is something like if I heard that as a little girl and my inner child, I was like, watch me. Like I’m gonna do it right. No matter how ridiculous it was. I was always the girl that didn’t want to be called lawn dare because the competitive side of me was just like, I’m gonna do it, so I dare you.

To grab as much B roll as you can from the prep of your shoot during, I typically wait for transitions, like walking to the next open jade spot during the photo shoot, getting some movement and uh, you know, ’cause I know once you start your shoot, your main focus is your clients as it should be. But finding quick pockets to grab B-roll clips before, during, and after will help generate a ton of content for you.

After each photo shoot or mini session, I always try to grab a selfie with my clients. That’s a pretty easy thing to remember if you’re feeling flustered during the shoot. So if there’s too much going on, if you’re stressed, if you’re worried about time crunches, if you’re working a mini session day and your next family is coming in and it’s creating a little bit of, you know, just like tension or uh, pressure on you.

Just get that selfie at the end and that alone will be so impactful. Okay, number two, for your next best marketing opportunity, asking for a legit client testimonial right after a shoot, when the energy is high and your clients are glowing, pull out your phone and say something like, Hey, you’re freaking amazing.

And that was so much fun. Thank you so much. Can I please grab a quick video of you sharing how you felt during the shoot? Okay, we need to back up a sec. I’m working on being more concise and quick to the point with these episodes, but I do love to overexplain things and share my thoughts and facts to make our lives easier and more efficient.

First of all, before you ask your clients for a testimonial and throw a video camera or your phone in their face, please, please, for the love of God, ensure each of your clients have signed a model release with the clauses that allows them to share social media posts as well. This is just an extra line item, an initial I have in my contract, thanks to my business bestie page with the legal page, contracts, side story, commercial break.

Make sure to check out Keanu marie.com/contracts to grab some deals on the best contracts to save your butt as a business owner. But really, you’re gonna wanna make sure you have legal permission to use their likeness, voice, and testimonial before you even record. Please don’t go through the trouble to ask them, and then later they ask.

Oh, it was so nice to talk about you, but can you please not share that online or, oh, my, my child was in the background and I’m trying not to put them on social media. Okay. I don’t wanna say that was a waste because I’m sure it felt really good and you’re like, I’m a good person and I got a shiny star for the today’s photo shoot.

But let’s not ask people to do things if we don’t have permission to share. While we’re talking about technicalities here, please invest in a legit microphone. I use the dj, I mic three, and it’s literally the best wireless mic I’ve ever invested in. Thank you Paige Major for the affiliate link. And thank you to my bestie Tara Dunn for encouraging me to invest in them.

They’re a fricking game changer. They make your voice sound buttery, smooth, and crisp with clean audio. These mics are perfect while you’re at the park, the beach, or in a crowded space. And don’t wanna pick up all that blurry noise around you. Just ask your clients to pop a little magnetic mic on them and then ask for that testimonial.

Here’s the thing, if you’re doing your job well, going just above the bare minimum and providing a client experience you are proud of, of course your clients are gonna wanna love you and praise about you, right? Most people are happy to share their experience. They just don’t know what you want them to say or what to do, or they just, they just don’t know.

Right? I love to ask a couple questions, giving them an option to answer one or two. I typically say, oh my gosh, thank you so much for coming back for the sixth year for our mini sessions. I can’t believe it’s been that long since Johnny was just a baby. Or, I remember when you were pregnant with Kennedy and look at her.

Now she’s going to high school, right? Like, I’m totally dating myself. Right? So kind of set the scene and say, you know, this may be a request for one of your clients. I call them like my groupie clients that have been coming back year and year and year, I should say, every year. And ask them, can you please share how many times we’ve worked together and why you sign up every single year?

Or if I’m working with a past bride, I ask her to talk about how I was her wedding photographer and how she now gets to see me seasonally for her family of portraits and business branding shoots. So she’s not just a bride that I got to photograph her wedding, but I get to see her every fall and like every spring mother’s day, like she’s literally booking me twice a year for her growing family.

And she just started her own wedding planning business, and now I get to take headshots of her and her team at some local wedding venues. Right. This is huge. Okay. This is so big for creating that just value for you and your clients. You see, I’m painting the picture for them and prompting my clients so I’m not just shutting my phone in their face demanding for them to say nice things about me.

Right? Like, let’s, let’s start the business. Okay, so going back to Lucky 13, I was so excited to use my new mics and Micah Beach Girl to share a quick win or experience from the shoot. Some of them were really animated to share book the shoot, do it now. Stop waiting. That’s something that Jacqueline, I just mentioned earlier had said in her testimonial, and I can’t wait to share that on social media Soon.

Some have mentioned how it always feels like working with a bestie, how I share the best posing and make them feel comfortable. Now that I think about it, very rarely do my testimonials talk about the number of images delivered or the quality of the photos. And actually that’s not even, very rarely nobody talks about how many pictures are delivered in their gallery.

They share more about the emotions, the feelings, and the experience during the shoot that they actually talk about the photo gallery. Like they don’t, okay. Like I just think that’s crazy by the way. Like we’re literally photographers, or I’m a photographer and they don’t even talk about the quality of the pictures.

It’s all about the fields. That right there is marketing gold. You can turn these video testimonials into 10, 15, 30 second reels, literally just a talking head with captions. For anyone watching on mute, I love to always add captions. Take their video and turn it into a voiceover to play while you see the behind the scenes and final images of their shoot.

The possibilities are endless once you have that content, right, like you have to have the content first, and then we can play with it. Once I have this bank of testimonials, I like to save them in a folder in my phone and on my Google Drive to reference. In the future, I can splice them together as a testimonial reel from multiple clients, highlight them as a featured post and let them live on my own website.

If you have questions about this, please reach out, slide into my dms. I would love to help bounce ideas with you. Your challenge for this key tip is to make a game plan. Before your next photo shoot event or open house, write down the clients you’re interested in interviewing. Double check. You have their contract signed to share online, and then come up with a couple questions to get them thinking.

Consider their pain points, desires, and reasons for working with you. Documenting your client experience moments is easy, as long as you can remember to pull out your phone and record. Adding this element of testimonials will only help increase engagement and create even more FOMO for you and your business.

Now on to number three, the final key opportunity to maximize your marketing. These are your own reflections. Record a ten second to 92nd clip after each photo shoot or any type of client experience that you may be providing for your industry. Maybe it’s in your car, at the park or in the studio, sharing a takeaway, a fun moment, or a client win.

These quick reflections make for incredible B roll and captions. Later as you’re breaking down your lights and packing up, talk about how you know two of your clients and how they know each other, creating this small world effect. I love a good small role effect. I would explain that as being on Facebook and.

Sometimes I’ll post something and then I don’t know, a friend from high school will comment and then a new friend that I’ve met in Arizona would comment below that and say, oh my gosh, how do you know Christie? And it’s, it’s just such a small world, right? Like that’s my favorite kind of content, is to connect the dots.

For example, maybe you hosted a full day of mini sessions and one of your families was a past bride and groom, and another came as a referral from your neighbor. You have no idea that they know each other. Come to find out those two moms know each other from their corporate job, or maybe you have two families that know each other because their sons play on the same soccer team.

Maybe I share how one of the kids from today’s shoot was one meltdown away from red eyes and the point of no return for family photos, and I encourage the dad to take a break. Walk them to the pond and throw some rocks in the water. Not only did that give the toddler a break, give him some breathing room and maybe make the mom panic a little bit less.

But I got some beautiful father sun shots near the water that they’ll cherish forever. You see, I’m not hitting record to tell everyone how I’m the best photographer. I’m sharing the experience, connecting the dots with my clients, and sharing relatable stories. Stories that my current clients love to see, content that future clients can learn more about me and fun stories to share about past clients.

Content is everywhere, babe. We just need to hit record. Okay. Now that we’ve covered marketing ideas for us to create, let’s roll right into the strategy of asking clients to generate content for us. One of the best ways to build trust online is to let your clients do the talking for you. Let’s talk about UGC user generated content.

When clients share their photos, stories, or even just post it behind the scenes shot, that’s free visibility, but more importantly, it’s authentic visibility. It’s real. While we’re on the topic of mini sessions, ask your clients to screenshot their Amazon order. Ask one of your favorite stylish mamas to take a video of their bed, and all of the outfits, everyone has laid out before they get ready.

Right? Have, have your clients ever sent that to you before? Just a photo of maybe with their big king bed or on the couch or something, and they just have all the outfits laid out, maybe even with the shoes, and they’re, they’ll ask you like, what do you think? Right? Like, share that, right? Don’t let those just live in your text threads or in your dms.

If any of your clients are busy business owners, creatives, or influencers, ask them to do a try on and tag you. Encourage them to pick two to three options. Try them on and ask them to pull their audience what they think they should wear for their family photos. Reshare those videos to build hype and cross promote each other.

Maybe even after they receive their gallery and update their hallway or wall behind their couch with family photos, ask them to grab a photo of that wall to share. This gets people interested in ways to use their photos, not just highlighting the photo shoot day, but how these family heirlooms are part of their daily lives.

I challenge you to send a mini social media guide with your galleries with caption ideas for what to say or post. Remember, we’re not coming from the energy of, okay, now that you have your gallery, I’m gonna need you to post about it, but more from the energy of, ah, I’m so excited to share this gallery with you.

If you’re planning to post, here’s some creative ideas for you. Any tags and shares are appreciated more than you know, see the difference there. Our clients aren’t paid subcontractors to market out our business, right? They’re not social media managers for our brand, but they have the power to share their real life moments, user generated content on their end that we can share and highlight as just huge little sprinkles of confetti to market our brand online.

I feel like hashtags are sort of out. I don’t know what, what all the social media gurus are saying these days, but also I challenge you. This one has a bonus challenge. I challenge you to create a branded hashtag. For example, I love to rock the hashtag Keanu Marie Wedding and Kiana Marie family, all one word.

But if you put ’em in Instagram, in the search bar, #QuiannaMarieWedding or #QuiannaMarieFamily, you’ll see on Instagram, it’s a catalog of all of my work. Granted, I know I have a very unique name, so maybe you need to get a little creative with your hashtag, but ask your clients to post using that hashtag to help build out your online brand awareness.

Like a little library or gallery of your work. Now this is something that you can do literally today. You can ask your past clients, um, in the future when I’m delivering my gallery. So I use pixie set to deliver my galleries in the, the actual delivery email. I say, if you’re inclined to post online tags are always appreciated.

Also, don’t forget to tag these as well, and that’s where I would have those little branded hashtags. Celebrate your clients and they’ll happily share about you too. Okay, so moving right along. Sorry, this was intended to be a quick episode and I keep rambling. I hope this is helpful. I wish these conversations were talked about when I first started 20 years ago.

Let’s wrap up the last thought bubble, all about building evergreen content. Now that we’re growing our content bank with B-roll behind the scenes testimonials, UGC content from the clients that adore us, it’s time to generate this content engine. Here’s what we can multiply your marketing magic after each session.

Think about how you can build layers of content from one experience. For example, one shoot could equal five pieces of content, and I say five because that just seems very attainable. It seems like something you could create within that one week, like since the photo shoot, right? Like I said earlier, one photo shoot, one client experience can literally yield hundreds if not thousands, of content opportunities, right?

So a couple things that we could do with this content from that one shoot is you can create a blog post highlighting the shoot, the story, the details, the location, the outfits. Literally, if you have an Amazon affiliate link, like we should be going to town on tagging all of those outfit ideas, props, even toys that the kids are holding, whatever, like we can go crazy on documenting and publishing those blogs, creating a reel, showcasing the behind the scenes and final images.

So simple. That’s one of my favorite things to do, is show a family walking away from me, or maybe, I don’t know, like a cute little cuddly shot of the kids. And then pop, pop, pop, pop, pop. The professional images. Done. That should not take you more than 10 minutes in Canva. And I only say that because maybe your internet’s slow and it’s just taking time to upload those pictures, select the images, put it up.

It shouldn’t take that long, especially if you already have a template to do that. Uh, okay, so don’t forget a client testimonial graphic. Those are easy. Once again, another Canva template. You can include an image of your clients. You could, what do you call it? Like, make it transparent, whatever, right? And, um, add your, your texts and your captions above that.

Maybe even a client testimonial. So for anyone that chose not to do a video, maybe they were rushing or their child was on the verge of a meltdown and they couldn’t give you that testimonial, ask for a written one and then slap that text right on top of a graphic and a photo. You can always use the content you’re creating to create pro tips by posting and sharing how you achieved a cer certain shot, right?

So maybe you got the kids to be super giggly. What did you prompt the kids to say? Maybe you got the parents to walk a certain way or to have a certain emotion. What did you tell them before they made those facial expressions, right? Like, those are so fun. But sharing those pro tips about the location, the outfits, posing your gear, all the things we wanna hear about it.

And then of course, maybe even a carousel teaching, something you noticed during that session. So maybe you notice that there was a dog off leash nearby. And what are the precautions that you took to make sure that the kids were safe? Because we just don’t know about stranger dogs in the park, right? We always wanna showcase that you not only know what you’re doing technically as a photographer, but also developing a safe, happy, good vibe, energy check for your experience for your clients.

When you do this consistently, your business starts to market itself. You’ll never share too much, like it’s just, it’s impossible to share too much about your business. So please get that out of your mind. You are not too much. You have an impact to make. You have bills to pay. You have really big dreams to chase.

There’s no such thing as too much. Okay. You’ll never stare at a blank caption again, because every shoot gives you stories to tell. We just have to look for them, right? We just have to write them down. Put ’em in your notes app so you don’t forget. Create a voice note. Note for yourself. Call yourself and leave a message.

I don’t know. Whatever it takes, right? So the next time you’re working with a client, I want you to think of yourself not just as a photographer, not just as a realtor, not just as a hairstylist or whatever businesses that you are running. But as a documentarian of your own business, you’re not just creating for your clients, you’re creating for your future clients.

Because your best marketing campaign isn’t a paid ad. It’s a portfolio of real experiences that showcase your expertise, your energy, and your results. Plus, I need to mention this before we go. Creating content can feel easy and intentional when you have a plan. It doesn’t need to feel like a burden. You are not a burden.

Your clients aren’t a burden. If you’re passionate about your work, if you’re here on earth to make an impact, let’s see it. Let’s feel it. Please stop hiding behind your clients and your work. We need more people to know about you. Plus everything I share today can act as a timeline or a vault for your business growth.

The time is passing anyway. Let’s document your growth, share your brand authentically, and show up like God put you there because he did. Let’s recap and tie this all up with a bow. Your marketing and content strategy is up to you, not your clients. Capturing B-roll is the easiest way to prove your value, share why you’re qualified, and create FOMO for your business before your next photo shoot event or client experience touchpoint, do a mindset check-in.

You’re not bragging or showing. It’s not about vanity, it’s about alignment. You’ve done the work, you’ve grown the business. Now it’s time. Your content reflects that. Give us something to talk about. Prioritize recording behind the scene moments at your next shoot. Ask for those testimonials and invest in those mics.

Be brave. Ask that. Brave Ask, and I have an affiliate link for you. So check out the show notes for that one to grab those mics. I swear to God, they will change your life. I don’t use those mics for my podcast, but I do use them in my shoots to be micd up, hear my voice, you know, talking to clients via those testimonials, all the things.

In fact, I’m so excited to bring them to California with me. I think I’m gonna put ’em on Brodie when we go on bike rides. And I just wanna like hear his thoughts. He’s so freaking cute. My little nephew is so cute. So we’re gonna invest in those. I hope you do too. Make sure to set your clients up for success, to easily share about you and create easy content ideas for them to record and post to generate hype and exposure for you.

Now take this content bank and post it. Don’t just let your camera roll. Run out of storage. Get those relatable, intentional, and sentimental moments online. If this episode inspired you, go grab my 100 Easy B-roll Ideas for Business Owners. It’s a free resource to help you plan, capture, and share the behind the scenes moments at convert followers into bookings.

You can grab it at QuiannaMarie.com/broll if you’re looking for more resources, more content, more education, make sure to check out the Greenhouse, my Resource Garden for photographers and creative entrepreneurs who are ready to grow their brand and build a business that blooms. It’s the digital shop packed with guides, templates, and courses to help you grow through every season.

Please send this episode over to a friend that needs to hear it and tag me in any shares and posts. I will absolutely reshare it and send over a voice note to thank you for that. I wanna shout out Mar Reeves, another Arizona brand photographer and video creator for posting a story about tuning into the Episode Number 165: Reels and Tiktoks with Jera Bean.

That was such a fun surprise to see that tag. Literally, I was fan-girling over the fact that you shared that, so thank you so much. Remember, every time you heard a post comment, leave a review, share episodes with a friend and screenshot to share the episodes on social media. I’m over here doing a happy dance.

I appreciate you and I’m so happy to chase these big, big dreams together. In closing, I wanna leave you with this. Your best marketing campaign is already happening. You just have to document it. Don’t wait until the gallery is delivered to start your marketing. Start while you’re planning the photo shoot.

Behind the scenes footage isn’t fluff. It’s proof of your value. Every client experience can become an evergreen story for your business. Stop overthinking, marketing. Just hit record. I am cheering for you. Always. Can’t wait to chat soon. Kay. Love you. Bye. That’s a wrap on another episode of Quianna Marie Weekly.

Thank you so much for your listenership and support. You can find the resources and show notes for this episode and more at quiannamarie.com/podcast, I’d be honored if you’d show your support by leaving a review and rating on your favorite podcast app. Until next time, keep on on dancing.