Calling all business showgirls! In today’s episode, I’m sharing key marketing tips that I took from Taylor Swift’s new album, The Life of a Showgirl. Plus, I’m helping you show up for your online audience by inviting them in to see YOU – the human behind the brand.

On Quianna Marie Weekly, we’re chatting about business growing pains, finding genuine connections, and celebrating wins of all sizes through the lens of a photographer at heart. Sprinkled throughout stories and interviews with past clients, photographers and other business owners this podcast is designed to help you step into your purpose and to truly create a life you’re proud of, a life worth photographing and sharing.

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Review The Show Notes:

The Power Of Letting People In (5:44)

Every Era Is A Brand Strategy (22:39)

Your Content Is The Concert (26:12)

Applying Taylor’s marketing lessons (29:35)

Mentioned In This Episode:

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The Green House Resource Garden: quiannamarie.com/shop

50% off your first year of Flodesk: quiannamarie.com/flodesk

Connect with Quianna:

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Review the Transcript:

You know those moments that hit you out of nowhere? I was sitting in the theater with popcorn and the iconic cherry icy. That’s the only time I have an icy is when I’m at the movies. But have you ever watched a movie that made you feel something and suddenly you realize this isn’t just entertainment.

This is a full blown business masterclass. And that was me crying. Happy tears at Taylor Swift’s recent launch Party of the Life of a showgirl in the movie theaters. My best friend Sarah, and I just hit the chilies happy hour, talking all about how we’ve grown up with Taylor. She’s the same age as my brother Mike and cousin Nicki, and it’s been so fun following along with Taylor since the beginning.

We literally were chomping on our chips and salsa. I don’t know why the chips and salsa at chilies is just elite. It is just so good. But we were chatting about fun songs like Tim McGraw, teardrops on my Guitar. Shake It Off. You Belong with me in Bad Blood to name a handful of favorites. We’ve watched Taylor grow up date the little scrawny guys to now dating the All-American hunky football player, Travis Kelce.

Knock on wood, I’m praying for her happily ever after. We really do feel like we know her. Yes. As a parasocial relationship, which had a Google what that was because people kept dropping that on social media lately, and I’m like, wait, what does Parasocial even mean? It really just means that everyday humans like me and you believe we know a celebrity or public figure.

We believe that we know them so well, that we actually believe like we know them as if they’re real life friends. In real life, it’s a parasocial relationship because Taylor has no idea who we are and doesn’t know anything about us. But some diehard swifties know her cat’s names, her entire family’s names, her birth chart, like they just know it All right?

Which by the way, if you’re new here. Did you know that Taylor and I had the same birth date? Yes. Yay. For December 13th babies. Okay. So anyways, we’ve watched Taylor grow up and we’ve watched her grow up over the last two decades. Many of us have been mesmerized by her life, but most importantly, I wanna reiterate that we’re mesmerized by what she shares with us online and on social media and in the limelight, right?

Like she’s clearly not sharing everything with us because here’s the truth. Taylor doesn’t just perform, she documents, she invites us in. And that’s exactly what your clients, your audience, and your dream customers want from you too. They don’t want perfection. They want you the human behind the brand.

Welcome back to Quianna Marie Weekly. I’m your host Quianna, and my besties call me “Qui”. I’ve always been so intrigued with Taylor Swift. Her creative mind marketing genius moves the Easter eggs she plants, and the way she fearlessly or so it seems, chases her dreams. Today I wanna open up a conversation to dig deeper into her release party.

Share my takeaways, and I’d love to hear your feedback as well. I love a good checklist or checkpoints for today’s episode so I have it broken down into three quick segments or bullet points for us to stay on track. First, we’ll dive into the power of letting people in and how we can utilize our behind the scene moments.

Not just blast our life online, but to share the journey, share the growing pains, and to let our audience and clients truly feel a part of something bigger than just our offers and transactions and what we’re selling. Next I’ll be sharing how the different eras of your business can be an effective brand strategy.

Those eras could reflect the many pivots of your business and timeline of your expansion, or it could help us pinpoint the eras of offers in your business today. Right? So I wanna break that down. We can even go over the different ways to work with you and how you’re showcasing that you are multifaceted and that all of your offers feel aligned, even if they may be offering different opportunities, different ways to work with you, or even the target audience that you’re selling to.

Their needs may be different, right? But as a whole, your business feels aligned. Keeping up with this showgirl theme, I’m excited to chat all about turning your content into a concert, how to amplify your voice marketing strategies and owning the spotlight. Documenting and sharing your journey is the easiest and literally the cheapest way to market good, genuine content.

But there’s also a place for creating the music videos, AKA, selling your offers and sharing your value. Just like Taylor’s lyrics, your captions, website, copy Pinterest pins and mic drop moments on podcasts and need to make people feel something. Oh my gosh. Okay. Like literally, this gets me so excited to unpack all of this.

Think of this conversation as a Marketing101 for personal brands and business owners with a twist of Taylor Swift and taking lessons from the mega billionaire that prioritizes creating music and living her life unapologetically. Ready. Get your notebook out, babe. This is gonna be a good one. Welcome to Keana Marie Weekly, a podcast for creatives who love to celebrate wins big or small by dancing in the kitchen photographers who are excited to serve their clients and friends who are ready to chase.

Really, really big dreams. You can find all of the resources mentioned in this episode at quiannamarie.com/podcast. Join me as I share weekly motivation, chat about growing pains, finding genuine connections, and celebrating your wins through the lens of a photographer at heart. Come join me for a dance party.

Ready? Let’s go.

Alright, let’s get started with the power of letting people. And watching Taylor behind the scenes reminded me that connection comes from the in-between moments, the rehearsals, the nerves, the mistakes, the laughter, all of it. She doesn’t just share the song, or in our case, the product or the service. She shares the process, and that’s why it’s magnetic.

I don’t wanna give away any of the exact spoilers of the launch party movie, but I have to share that having Taylor open up with a talking head, literally she just like popped on the screen and it was just only her. There was a plain backdrop. It was just her beautiful face. She just welcomed us. It felt like a big, warm hug filled with gratitude that we were there to celebrate this huge launch right there with her.

She spoke directly to the audience as if she happened to walk through that exit door. Like literally imagine just being in the theater. The energy was just so palpable, like it felt like she walked through the exit door on the side of the screen and just started talking to us. It wasn’t set with her on stage talking like an interview with all the professional lighting and multiple camera angles.

It legit felt like a FaceTime. And we were just talking to her, right? She told us how excited she was to share this new album and what to expect about sharing the behind the scenes. That’s what brought me to tears before the show even started. Literally Sarah was looking at me like, are you okay? And I’m just like, this is my best friend since the third grade, right?

And I’m just like. I’m fine. She’s just so brilliant. Right? And my best friend is obsessed with her too. So, but like for different reasons, right? And so I was just taking notes and I was already hit by so many emotions. Taylor’s words kind, smile, and personality made me feel valued. Like she appreciated each and every one of us for buying that ticket, supporting her, and also gave us a tiny glimpse of what to expect from the launch party.

It made me think. How am I doing that for my audience? I feel like every other post I’m including words like, I’m so grateful. I feel honored. I’m proud, I’m excited. I’m always cheering for my clients and my friends, but how am I showing my face? Speaking that love and appreciation into videos to share online?

How are you doing that? Not just showing the behind the scenes, but adding little stories, lessons and gratitude for your community. The fate of Ophelia was such a beautiful compilation of her entire album. When I first listened to the song, it had this catchy vibe to it, right? Of course, just like all of Taylor’s songs.

But I honestly wasn’t too sure about it. I didn’t know who Ophelia was, to be honest, and some of the lyrics left me a little puzzled. As she explained the history of Shakespeare’s Ophelia and how she drowned of madness, ultimately giving up chasing the love of Hamlet, the lyrics made me think that Travis saved her from drowning and living to experience the emotions of a hopeless romantic.

Okay, so we can have a hot girl walk another time and discuss the lyrics, thoughts, and all the feels about every one of her songs. But I wanna chat more about the connections that Taylor made with her Swifties and how we can apply these marketing strategies to our business. ’cause like I always say, babe, business is business.

So pull up a seat, make sure your earbuds are charged ’cause we’re gonna get into it. Listening to the lyrics on Spotify and watching the music video are beautiful expressions of art. Adding the snippets of behind the scenes moments. Okay, that’s like a whole other level, right? Seeing Taylor wearing her cute little otter shirt and biker shorts.

Hearing from the directors knowing that Taylor actually baked the sourdough bread that was in this shot, and witnessing how Taylor shares her thoughts and kind directions. I wanna make note of that too. Obviously there were just snippets of it, but the way she carried herself and directed her choreographers and the dancers and their performers and just all of the lighting crew and the camera guys, like the way she spoke to them, really spoke volumes to me.

I know that sounds so cheesy, but it was just so cool to witness how she kindly directed. Right, and like she shared her assertiveness, but was nice about it. I don’t know. I just, I was just mesmerized by that. Even the moments after a run, right? So like after the shot was taken and the huge performance was done and they were like, okay, that’s a wrap.

We got the shot right and it was time to move on. I feel like Phoebe from friends, when I say, now there’s your movie, right? Like that was just mesmerizing and gave me the chills to see Taylor in her element, bringing those visions and ideas to life, all of the sets, the costume, the hair and makeup, all of the creativity.

It was incredible. With her foresight to make $50 million worldwide by selling $12 movie tickets was astonishing. Now, you and I both know 12 bucks, it really wasn’t $12 with the convenience fees and the buying the tickets online, or all the taxes and fees, like maybe it was $15. Like for an average person, like you know, a fan to go see her.

A $12 movie ticket generated $50 million plus she was only in theaters October 3rd through the fifth, only three days to generate that kind of revenue. You and I both know that it took way more than that three days worth of actually releasing to make that kind of money, right? Like to produce the movie.

Oh my gosh. She’s just so brilliant for making a short window of opportunity. Like a, like imagine just like you’re launching a course or you’re launching an offer and you have a doors open, doors closed, timeline, hello. Like, this is the part that I wanna get into. Like this is the stuff that I’m just so fascinated by.

I can just go off on watching her launch plan from going on the New Heights Podcast with her boyfriend and now fiance, Travis Kelsey and his brother Jason’s award-winning Barbara Walters. A status of interviewing skills, right? I mean to dripping her multiple cover art photos, which holy smokes, I have to mention her epic photos and marketing for the album.

Did you notice that she released the titles for us to talk about and rave over before we could even listen to them? I want you to put that kind of like thinking cap onto your business too, right? Think of releasing a new offer like a digital course or releasing mini session location shots before actually making it possible to purchase.

Yet they’re just little teasers to build hype. Oh my gosh, this stuff makes my brain just like feel like confetti. Like I just love it so much and I love analyzing this. Bringing us back to reality, I wanna share a recent example of how I shared the behind the scenes of what could have been a traumatic and bad business.

Oopsie. That actually turned out better than we expected, simply because I shared the behind the scenes of this crazy adventure. Okay? So I was on my way to a studio in Scottsdale. I’ve never been there before, but I’ve seen the photos and it’s been on my bucket list for a brand session. I’ve been wanting to do it for so long.

Lemme set the scene. So I am ready to do a VIP content day with a friend, and this is someone that is not just a friend, but an ideal client for me. Like if I could photograph, oh my gosh, 10 jillions a month, I would be living my best life. We all would be living our best life just because, oh my gosh. All the things, right?

So setting the stage, I’m ready to book a brand session. First of all, I made the mistake of asking my client to book the studio Side Story commercial Break. If you’re a photographer, videographer, or service-based business, and you need to book a studio for your client experience, I suggest adding a line item for your shoots.

So basically you take care of the booking process. Do not leave it up to your clients to book the studio. Typically, what I love to do is I love to actually tack on an extra 30 minutes prior to my branding sessions or any type of photo shoot because that allows me to get into the studio, right? You don’t want your clients going back through old emails trying to find the code or Right, literally numbers, you know, figuring out where the lockbox is or whatever.

Like you just wanna take care of all of that. So you can arrive, you can unpack, just set the scene and even just. Go pee. Like take a, take a beat, right? Like have a sip of water. Prepare anything that you need for the shoot or for that client experience, and then even just like take a deep breath before your client arrives, right?

I love to just kind of do some grounding exercises, get myself in a space where I feel at ease and I feel peaceful. Before my client even arrives this way, your client can text you when they’re downstairs or in the parking lot and, and ask you, Hey, I think I’m where I’m supposed to be, and you can walk outside, greet them, help carry their baggage, like anything that they have.

And so this is so important and, okay, so let me, now that I’m like setting the stage of like what it should have been done, what happened was I had asked my client to book the studio for us and so her assistant actually booked it for us. And I have to share this because this has happened to me twice.

The first time it didn’t really matter because I was allowed to like, reschedule and I picked a new location. It was fine. I had no like friction with client-based, you know, moments. But in this situation. The client had her assistant book the shoot, and what happened is they had done this through Peerspace.

So if you’re a photographer or you’re someone that books through Peerspace, listen up. Like do not skip 15 seconds on this one. Okay. So basically what happened is her assistant booked the studio through peer. But what happens is there’s different options that the host can select, right? So typically, if you are a host on Peerspace, you can have instant booking.

So literally you request a date, you pay the money, and then you get the information and you show up and everything’s good like it’s done. But then there’s also like another checkbox that the host can select where it’s a request, it’s not actually a confirmed booking. Unbeknownst to my client and her assistant who had made this transaction, they had requested to book it, literally took their credit card information, but it didn’t like go through like it, it was just a request.

And so on the backend of the studio space, they weren’t aware that it was confirmed, right? Like, I don’t know if, I don’t know where in that process. It just didn’t, it just didn’t get completed, right? It wasn’t confirmed. So the day of the shoot, we show up. I’m 15 minutes early just because I’m crazy. My client is so incredible.

She shows up five to 10 minutes early. So we’re just chitchatting, going over outfits, like walking up to the studio and I look at her and I say, okay, like, do you have the code to get in? Like an idiot, right? I’m like, oh my God, this is so stupid. And so she goes through, she’s totally fine, like she’s an awesome person, and she’s like, oh, okay.

Oh shoot, let me check. And so she’s going through her emails, she’s chitchatting with her assistant, and we just, we cannot find the confirmation information. Like we don’t have the code to get into the fricking studio. And I’m panicking. I’m literally like, my heart is racing. I am. So, I’m mostly mad at myself for letting it get to this point because I should have booked the studio.

Okay. Like, I can’t say this in like seven different ways. Like I should have booked the studio. So I’m freaking out. She is cool about it, thankfully, and it is just like, we’re gonna get to the bottom of this. And then she looks me straight in the eye and says, do you know of any other studios we can go to right now?

Once again, I panic because then I start feeling all these limiting beliefs like I should have my own studio, and I just like start trusting about what I should do, right? So I start messaging some other local studios that I love and. I’m just looking for anybody that happens to be available right now or potentially later today because my client had already invested in hair and makeup.

She had the outfits, she had booked out the entire day for this shoot, and I was just in a panic. So luckily, another local studio saw my message and my emergency, um, Instagram post. I, I didn’t even just like send a text or like a DM in Instagram. I actually sent a voice note. With a emergency police help, like text, right?

So it wasn’t just a random voice note, like they got a little snippet of what it was about and they were able to respond and we were able to book a shoot. So our original time slot was for 10:00 AM in Scottsdale and then we moved it down to 2:00 PM in Phoenix. And so we got so lucky that we were able to transfer.

I mean, I went home to work that day. She went home, she actually like recorded a course or something crazy. She’s so productive. I love her so much. And so it wasn’t a day wasted. We met back up and that was the shoot. Now we had taken some behind the scenes of it. We had shared like I was careful not to share the studio that basically locked us out, like, because there was no confirmation on it.

So, and I do wanna mention too. When I reached out to the studio because there was no phone number on the door, so if you have a brick and mortar, please have a contact information on there. There was no information on the door for us to contact while I’m panicking. Of course, it’s an Instagram like that was the only contact that I had with the studio.

I had no confirmation booking. I had no email for them, and I sent them a DM and said, Hey, we’re trying to get into the studio, and all they responded was. I’m sorry, your clients, you know, weren’t confirmed for today or something along those lines. And even for me as a business owner, I was like, if that was my studio, I would’ve been like, oh my gosh, I’m so sorry.

How can I help? Or what’s going on? Or obviously maybe something couldn’t have been done in that moment, but there was just no like, let’s figure this out together. So I’m just so grateful for by Refine Studio, for responding and getting us in, and we made the best of it, right? Like going back to the behind the scenes, I was so careful to not mention that First studio because technically it wasn’t their fault.

It absolutely wasn’t their fault. Like, I’m not gonna say anything bad about them. But it was just kind of a aha moment. Like we just gotta make sure that the peer space stuff goes through. So sharing the behind the scenes of that experience, sharing the timeline shift and just the just like heart beating moments that I just thought was a epic fail actually turned out to be a fricking awesome experience because my client was so gracious.

She went with the punches with it. She understood that things happened. She didn’t blame me for anything and we ended up having an epic shoot. We shared the behind the scenes. Her audience was super invested in this, this shoot date. My audience was curious. They were like, wait, what’s going on? What happened?

Right? And so that just created kind of like this traumatic experience into something that was a story, right? Like it felt like a Netflix sitcom that people were watching and they wanted to see how it unraveled. So that was a huge, like huge riff on this experience and sharing the behind the scenes. But I wanna ask you.

How are your clients responding to you when you share these real and raw moments online? Right. PS like side story, commercial break. I was not sharing this stuff live like Jillian. My client was sharing some things, but I was just too much in a panic mode to be like, oh my gosh, I’m experiencing this traumatic event and you know, this is what’s happening.

Like, watch it unfold live. No, like that, that was not happening. I made sure to share it later that evening after everything was fine. But how are your clients and how are your followers responding when you share stuff like that, right? Like, are they excited to see the outcome? Are they stressing with you?

Are they sending different like emojis and facial expressions for you, right? People fall in love with your brand when they see themselves in your story, when they realize that you’re human. They can relate to making mistakes. They can see the passion and making things right when everything seems to be going wrong and just falling apart.

When they feel like they’re a part of the journey, that’s when the magic happens, right? Sharing the behind the scenes builds trust, shares your professionalism and and passion, and creates accountability and likeability. You don’t need a stadium tour to make your audience feel something. You just need to share what’s already happening behind the curtain.

I love a good key tip for this little lesson here, and I really wanna encourage you to film your prep for your events. For your retreats, for your workshops, for anything that you have coming up on your calendar, share how you’re preparing for it, right? What, what are you packing in your bag? What are you wearing?

What are your, what snacks are you packing? Are you making your coffee from home? I wanna see it. All right. Share the packing. Share your playlist creation, right? Are you meeting with the client and you’re taking the time to create a playlist? Document that, right? Like, I think that’s so fun, especially when you can create, um, that personal touch with your clients.

Any of the behind the scenes moments help build excitement. Just like Taylor shared the behind the scenes of her music videos, her lyrics and eras tour give us the unfiltered and creative stories that turn everyday moments into teaching moments and connection point. Okay, let’s dive into lesson number two.

Every era is a brand strategy. Taylor’s a genius for creating eras. Each one has its own vibe, story and purpose, but she never abandons who she is. That’s how we recognize her. Whether it’s reputation, lover, or midnights. Her brand remains emotionally consistent. As we roll out some eras, I’m grateful for the many eras or seasons of my business and life, not just as a wedding photographer and branding photographer, specializing in family portraits and seasonal mini sessions, but also sharing my history of being a preschool teacher, working at Trader Joe’s during my college days, and my business roots on the sidelines and in the pits, photographing my little brother’s flat track racing dates.

These eras in life and business, photography, coaching, teaching, living in northern California, moving to Arizona, buying a home with my mom. Yes. If you’re new here, I bought a home with my mom here in Arizona to now purchasing a fixerupper with my fiance, Mike, getting engaged. These are all eras that make me.

Throughout all of these seasons, I’m still me. The dream of buying land and building my dream retreat space and micro wedding venue with a farmhouse hosting barn and some chickens has always been the mission. Even though my business has experienced a handful of pivots, my sole purpose of capturing your calling and celebrating the happiest moments of my client’s lives has never wavered.

How have you evolved while staying true to your heart? I wanna know, I feel like there’s this thing going on right now where people talk about you have to have this traumatic death, like the old you has to die before becoming the new version of you. And to some extent, it is true. We have to say goodbye to pieces of our past, to some of our bad habits, right?

To evolving and growing. Like it takes change. Like pieces of you have to change to make that happen. But I also feel like there’s a spark of our inner child and pieces of who we were in the third grade. That needs to be like polished, right? That needs to come alive and shine, and I don’t always resonate with pieces of my past dying to become this new version of me.

Your season can shift. But your story and energy, they stay the same, right? Each pivot, each new offer. It’s your next era. You’re not starting over, just expanding. We can learn a ton from Taylor as she shares the ERA’S tour and taking us on the journey through her songs, her growth spurts, and real life experiences.

That’s what makes her songs go viral and that’s why it makes them like, that’s what makes them so catchy. They make us feel something. Evolution doesn’t erase your identity, it amplifies it. I need to repeat that again. Evolution doesn’t erase your identity, it amplifies it. How are you celebrating your past and honoring your experiences in your business?

I love sharing my history of being a little entrepreneur, selling photos of dirt bike racing in the pits to highlight my hustle at a young age. Knowing that I have decades of experience with posing brides helps my current clients feel confident that I know what I’m doing right. How are you sharing pieces of your own history and the many eras of your life and business?

Sometimes after a recent pivot, we feel brand new or underqualified when in fact we’re not brand new at being human hosting events, making friends or selling something. The experience of our past eras fuel the confidence and competence of our current client experiences. All right. That leads us to key tip and like lesson number three.

Your content is the concert. Taylor doesn’t just perform a show, she creates an experience and she repurposes it. Clips, stories, reels, teasers. Her content never ends after she takes a nose dive into the stage once her concert is over, and neither should yours. Now that you understand the power of sharing behind the scenes, highlighting your experiences and sharing your value, I couldn’t wrap up this episode without reminding you about the importance of stepping on stage.

Well for us, stepping in front of the camera or hitting record to create content. Booking a brand shoot just like Taylor Swift put on an entire production for her album and invested in epic photography is the perfect balance of reactive and proactive marketing. BTS behind the scenes and B-roll are very reactive.

They’re low lift. The hardest part about behind the scenes is simply remembering to take it right. It’s simply remembering to pull out your phone and record. Being proactive by booking a content day or brand session is going to take you from being a hobby service provider to the only option in your industry.

It’s your time to shine and to be the showstopper. When we plan a brand session together, it feels like a portal, like a time warp that celebrates who you are now honors your past eras, and helps you step right into this next chapter. You can visually see who you were, who you are today, and the business owner you’re becoming, not just manifesting to become, you can literally see yourself in a new light, new energy.

With these new, new big vibes. It’s not just a collection of Pinterest pins and sticky notes. You can see it to believe it. Think about your next brand. Shoot like your concert. You are the main act. Your clients are your fans, and your photos and videos are your encore. Don’t just post your headshot, share your story and get it online.

Then think of that concert as a tour. I get it. We’re not Taylor Swift in real life, but we can channel our inner tailor for our business. Pretend to take your business on tour instead of arenas around the globe. Think of our tours as coffee shop visits, walking into networking events, speaking on stages for conferences and events.

Hot girl walks with other moms. It’s less about performing and more about being, how are you showing up? Do you have a mask on? Are you trying to be perfect and acting differently or to be taken seriously? Do you have a costume on or are you simply being yourself? Adding value for just existing and being a supportive friend, everywhere you go is a chance to shine on stage.

Taylor’s team documents everything. Not because they’re bragging, but because they’re building legacy. That’s what I want for you and your business too. You are the face of your brand. You are the story. You are the showgirl, and it’s time to let your audience see the woman behind the magic. Your audience doesn’t want perfection.

They want presence. They don’t need you to perform. They need you to show up. Are you ready to capture your own showgirl era? Book your VIP brand session or content day with me. Let’s do it. Let’s get it on the calendar. Let’s document your magic so your brand can shine on every stage. And you know what I mean when I say that, like everyday life.

Okay? So I love a good checklist and some inspiration to help carry with you for this next era. Go back through your calendar and map out the eras of your life and business. Create mini eras in your content calendar and see if you can find a thread line through your past experiences and how these jobs, relationships, and opportunities have helped you become the best option for your clients.

Map out these eras and turn them into content pieces to build more trust and relatability. Literally, I want you to go through your entire life history. Share those eras, right? Like the time when you were like super, like emo or the time that you were into knitting, or what was the hobby that you were experiencing during the pandemic, right?

Did you get into the sourdough era? Did you knit something? Are you super into scrapbooking? Right? Like they don’t just have to be hobbies. Maybe it could be relationships that you’ve been in, friendships that you were in, cities you lived in, homes you lived in. I want you to map out those eras and, and really document why you’re the best.

And I know that could feel so braggy and it may feel weird, but what did those eras teach you and how do those experiences align with you being the best coach, the best mom, the best parent, like the best realtor, the best business owner, the best photographer, whatever that is. Like all of those little experiences really do add up.

And I don’t think you’re giving yourself enough credit that you’re actually overqualified when you may be feeling underqualified. That’s your key tip. Number one, go back through your timeline, your history, your life experiences, and go find those eras. Another key tip, repurpose behind the scenes as reels, stories and posts.

Don’t get stuck on the Instagram hamster wheel. Make sure you’re sharing these experiences on Facebook if you still have one. Which Ps I was just on a retreat, um, hosted by Kristen Cantrell and Jamie Garland up in the Santa Cruz mountains, and we were laughing that most of the girls don’t even have a Facebook anymore.

Jamie had to like re. Like sign up again and like, kind of like, I don’t know, like re what is that called? Like, she was like locked out of her Facebook and she had to sign up again. And, uh, we were laughing about it that not all of us have a Facebook anymore. Do you have one? Are you on it every day? I still actively use mine for business.

Uh, but anyways, make sure you’re pinning those moments, adding them to your email list. PS I’m a big fan of low dust. Make sure to check out Kiana marie.com/flow desks or DM me the word flow desks to save and lock in their pricing before they increase this November. If you don’t have an email list, please do not make your next reel until you get started with your email list.

That’s a whole other conversation. It’s really not a shameless plug. I just had to get it out there. Okay, so anyways, back to repurposing your B-roll and BTS. Don’t just let these videos clog up your camera. Roll post them and reshare them. That’s the beauty of behind the scenes social media isn’t truth day.

You don’t have to be in the moment like Snapchat. Just post when you can and don’t be afraid to repost something that happened weeks ago. Right? It’s literally our highlight reel. Social media is our highlight reel. You’re building a business and a personal brand, not bragging or feeling like old news in the cafeteria in high school, post it.

Host the behind the scenes, and don’t be afraid to reshare it. Repost it. Just recycle it over and over. Maybe slap some new captions on it. Slap some new click bait and hooks right. But seriously, this is your sign. Post it again. And another key tip is to turn your favorite quotes into carousels. That’s really self-explanatory.

Just turn those quotes into fun post. And then of course, storytelling captions to help deepen these connections. Share those stories, right? Turn these everyday experiences, these huge qualifications while you’re the only option for your clients, and share stories about it. The more you document, the less you have to create because your real life is the content.

We’ve gone over a ton, and I wanna recap this really fast with these lessons. Number one, the power of letting people in. You are the personal brand and people buy from people. Let’s get your audience to buy from you because they love you, they trust you, and they want to pay you. Sharing the behind the scenes is the easiest way to show up online.

Number two, every era is a brand strategy. Share the heart behind your growing pains. Document the journey and prove that you have the experience in multiple facets of your life and business. Number three, your content is the concert. Pick up the mic and sing baby. Don’t leave it up to your clients to market and advertise your business.

You have to be the one to share about it and post why anyone should be hiring you. Just like Taylor steps on stages around the globe, we can turn coffee shops, women’s networking groups, zoom calls, and hot girl walks into our stages, show up with confidence and post about it. Alright, my love. As we wrap up this episode, I wanna leave you with some affirmations for my fellow showgirls because your visibility matters.

You are not behind, you’re stepping into your next era. Your behind the scenes moments are the heartbeat of your brand. The more people you let in, the more your business expands. Thank you so much for tuning into Keanu Marie Weekly. If this episode left a spark for you, please share it with the business bestie and remember, your story deserves to be seen, shared, and celebrated.

Also, if you wanna chat more about Taylor and how we can learn from her genius marketing strategies, please slide into my dms, send me a voice note. I could talk about this for days and days and days. And I would love to have this concept for you like so if you are like, wow, key, I feel like I need some marketing tips, I need help with coaching around this, please reach out to me.

It would be an honor to dive into your business and help create a marketing plan with tons of intuitive coaching for you so we can map out what that looks like, what your next launch looks like, what your next branding session looks like, how we can help market your business that feels so aligned with you and your offers.

I’m here to help. I love coaching on this. Thank you so much for tuning in. It would mean the world to me for you to screenshot this episode. Share where you’re tuning in from and tag me. I will absolutely re-share it anytime you leave a review. A comment I share with a friend. Double tap for a heart. I literally do a happy dance.

I am so, so grateful for you. I cannot wait to chat soon. Keep on dancing, baby. Okay, love you. Bye. That’s a wrap on another episode of Quianna Marie Weekly. Thank you so much for your listenership and support. You can find the resources and show notes for this episode and more at QuiannaMarie.com/podcast.

I’d be honored if you’d show your support by leaving a review and rating on your favorite podcast app.

Until next time, keep on on dancing.

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