What if all you need to achieve financial freedom is your creativity and your phone? In today’s Connection Call, I have the honor of introducing you to Stephanie Dorworth, a freelance mentor and content creator. Stephanie is sharing all about her experiences creating UGC, and how she turned her passions into her career. I’ll be sharing what exactly UGC is, how you can start turning content videos into cash, red flags to look out for when collaborating with brands, and so much more. Need help Making Money Online with UGC?
On Quianna Marie Weekly, we’re chatting about business growing pains, finding genuine connections, and celebrating wins of all sizes through the lens of a photographer at heart. Sprinkled throughout stories and interviews with past clients, photographers and other business owners this podcast is designed to help you step into your purpose and to truly create a life you’re proud of, a life worth photographing and sharing.
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Review the Show Notes:
What Is The Hype Around UGC? (2:42)
Replacing Your Day Job With UGC Creation (6:31)
What’s In Your UGC Toolkit (9:47)
Red Flags When Collaborating With Brands (12:37)
Taylored For Beginners: The First Gig Era (18:01)
Gigs You Can Create (21:56)
Selling Services On Fiverr (24:14)
Pricing Your Gigs (27:19)
Key Tip From Stephanie (29:56)
Connect with Stephanie:
Review the Transcript:
In today’s economy, many of us have come to the conclusion that saving money just isn’t enough anymore. We need to be making more money. For many entrepreneurs and creative minds, this opens up endless possibilities and opportunities for multiple streams of income. But for some of us, we may be feeling stuck at our day jobs and are sick and tired of money gurus telling us to stop buying our daily iced coffees. No, thank you.
In fact, those iced coffee runs are a glimmer in our days, right? We’re not giving those up. So how do we increase our revenue with only our phone, a laptop and some dependable Wi Fi? For today’s connection call I have the honor of introducing you to Dr. Stephanie Dorworth. My favorite freelance mentor and content creator, Steph has a background in physical therapy and health coaching. But she traded that career for a life of freedom with freelancing, and now she’s offering coaching and lots of education to help you live your life on your terms. In today’s episode, we’ll be sharing more about what exactly UGC is and how you can start turning easy content videos into cash.
The gear staff uses to easily create content, red flags to look for when working with brands and collaborating with businesses and so, so much more. If you or someone you know is looking for new opportunities to make some cash and strive for financial freedom with a schedule you control. This episode, we’ll help answer a lot of questions and get those ideas flowing. Please, please, please welcome Stephanie door worth. I’m so excited to introduce you to my friend, freelancing mentor and such a huge inspiration.
Welcome to Quianna Marie Weekly, a podcast for creatives who love to celebrate wins, big or small by dancing in the kitchen photographers who are excited to serve their clients and friends who are ready to chase really, really big dreams. You can find all of the resources mentioned in this episode at QuiannaMarie.com/podcast.
Join me as I share weekly motivation, chat about growing pains, finding genuine connections and celebrating your wins through the lens of a photographer at heart. Come join me for a dance party. Ready? Let’s go. All right. All right. Welcome to the party stuff. I’m so so grateful. You can be here today.
Thank you for having me. I was telling you before I’m like I’ve been wanting to get on your podcast girl. So I’m really happy to be here. Yeah, it’s truly an honor.
Oh my gosh, Steph. You are just like the queen of content and all of your UGC stuff. I want to just start asking questions right away. Let’s dive in. Yes. All right, babe. So what exactly is UGC? And what is all this hype about this type of content.
UGC stands for user generated content. This is something that I’ve been doing for over five years. But people didn’t start putting like a term to it like UGC until the last year or two. And now everyone’s using that term. And more and more people are becoming aware of this type of video footage and photo footage that you can create. So it’s really exciting that it is blowing up because it’s just allowing more people to make money creating content at home.
Something that I’m really excited about, is just being able to be a resource for people to teach them how to do this successfully. Because I’ve been doing it for so long before it was even called that when I was just like making videos in my little apartment. So basically, just to kind of give you guys like a rundown if you’re new to UGC or like I’ve never heard of that. Here’s the quick gist of it. UGC is where brands will find you hire you to create authentic, relatable user content at home, instead of paying like 1000s of dollars for professional advertisements.
They’re wanting to hire just people everyday people like you. And I like that aren’t professional actors that are just like look authentically like in love with a product at home. And so they’re willing to pay us money to send us their products or send us their services to try out for free in exchange for content with it. Now some people’s a UGC, just to tradesy they just say give me the product. And I’ll do all this content for you for free. But I’m not about that. And I’m sure you aren’t either.
It’s like we deserve to be paid for our time and the value we’re providing these brands. And so that’s what I love teaching is that it’s time to stand up for your value your worth and get paid for this content that you create for brands. So brands will send me their products. I will create video photos, social media content with their products, they pay me I also get to keep those products for free. So it’s a win win.
It’s a lot of fun. And I’m sure we can go into more detail later but it’s basically the point of it is like cuz you don’t have to have a million followers, you don’t have to be an influencer, you don’t have to be a model or an actor, you can just be anyone at home loving a product and capture that on camera.
Amazing. I feel like you defined that perfectly. Because with all these letters and all these things, it can get really confusing. And so you’re really just taking products and photo like photographing them and taking video of them. And I love how that’s actually trending.
Now I see that so much more today, where people buy brands, I should say, are actually investing in more everyday people because it looks more authentic, right? Like it looks more real I even think of always comes to mind with Magnolia and like Joanna Gaines, right. I love Joanna gates. And I’m always drawn to her, I want to call them like home videos of her baking in the kitchen, versus the more like HGTV professional looking like extravagant budget videos. Right? So is that what you’re talking about? The more like home video vibe more everyday people using their products?
Yes, and no. That’s the point is brands are realizing that UGC videos convert better, they convert over two times as more compared to like the professional perfect videos. So more and more brands want to hire authentic content, because it’s relatable, it feels trustworthy, because they know that it’s going to convert to more sales for them in the long run.
Wow. So tell us more about running towards these opportunities? Is it really possible to replace our day jobs with becoming a UGC? Content Creator?
Okay, I love that question. Girl. You’re spot on. And I am a realistic early. So I’m going to be honest about this. Yes, it is possible. But can I guarantee that anyone that starts UGC can make this whole time? No, absolutely not. I always recommend that if you want to start getting into this world, just sort of dipping your toes and building a side hustle at first. And then you know, see what sort of gigs and niches take off.
You’ve got to apply a lot of sales strategy and marketing strategy to get anything to take off any business. And if it does take off and start to bring in a good amount of income, then, of course, if you’re enjoying it, make it your full time thing. And I’ve been able to do that I do this full time work for myself from home love every day of work now. But I would say that that’s rare, because you have to have that passion that drive that worth that work ethic and the strategy to build a UGC business just like any business.
Yes, well, you make it possible. And I don’t want to say that you make it look easy. But I say because I know just from watching you like okay, there’s a lot of work that goes into this. There’s a lot of details. I even see you training your puppy, right? Like there’s so many things that go on the back end, but you’ve truly created a freedom filled schedule. And I just think that’s so admirable. Yes,
that’s one of my favorite words, you, you did your research and you favorite words, like my mission for what I do with my business is to just teach others how to build freedom in their life, financial freedom, location, freedom, time, freedom, the ability to do work that you love from anywhere on your own time getting paid your worth. That’s what I’m all about. And that’s what freelancing has allowed me to do. UGC is just one of those little pieces of my freelancing puzzle. But yeah, I think that if you’re someone listening, and you’re like, I’m feeling unfulfilled, burnt out, and I enjoy what I do. Anyone can start freelancing and selling their services online. And it’s something to really, really look forward to, because of that freedom that it can bring you.
Yes. And I see it, I see your adventures, I see your hikes, I see that you’re able to travel across the country to spend time with family and even just you making your daily schedule, like whatever you decide, I just think I feel like a lot of us are not only turning to side hustle money, but really leaning into creating complete freedom for our families. And it’s just so fun to watch you and to see you shine.
Thank you. And I have to say the same about you as well. Kiana. Like you have the total freedom as well with the work that you do. You know, it’s like you have your daily tasks, your specific shoots that you’re hired for. But then on the the free time you have, what do you do with it? You’re not just sitting around, reading, you’re inspired and you’re teaching others so I cheer you on
that thank you. Oh my gosh, I received that. Thank you. Well, let’s talk more about Okay, let’s see, I want to chat about the gear so like what exactly if you had like a small toolkit for someone that just wants to kind of break into this? Maybe they are just maybe Creating some content for their own business looks like starting there. Or maybe they are trying to find some brands to connect with what would be in your toolkit that someone can order right now to get started.
Yes, if you have a phone that has a great camera on it like an iPhone, then you are good to go. Like, that’s all you have to have. But for some of my students who want to just take things a little level up, the other two things I recommend getting are some sort of tripod for it. So you don’t have to like mess around with tilting it on the table and it falling down.
I just have like a little pop up tripod I like to use I have some bigger ones as well. But these are really fun, because then you can easily just put them in your purse, take them wherever, pop them up, and put your phone on a little tripod. So I always recommend that. And then I also recommend getting like a mini ring light, I have one right here, that a clip onto my computer or my phone. And you know, those are the two main things I recommend investing in.
If you have the money, you can get both of those for under $50 on Amazon, and any of my students who work with me, I send them like a whole shopping list of all the specific brands I love. But I think that’s really all you need, like for a beginner Starter Kit is the tripod and the ring light. Now of course, if you’re getting more advanced, then you got to go into a little bit more like how can we improve the audio? Or? Because do we need to put up some sound blankets like I have here or more lighting like yours, you can get really extreme with it. But really all you need are those two things and your phone?
Yes, no, thank you for sharing all that. Because you’re right. I feel like, especially for myself, I can be really scrappy, and just try to be really resourceful and just figure things out. It really is a breath of fresh air to know that anybody can get started today, just using their phone and maybe their laptop like maybe that’s all they need to get going. And I love that.
There’s so many gadgets and so many things that once you get rolling with this and start investing in it, the list can go on and your gear and your equipment just gets better and better. But I love that you can just have like a starting point.
Yeah, yeah. Those are the basics. And when in doubt your girl Kiana is right here. You guys messaged her because you’re the proud like, I’m not the professional photographer you are. So I’m sure you have lots of tips too on like the best brands and cameras you like and stuff. But
yeah, no. Oh my gosh, I do I have a favorites list. So check it out. You’re so cute. Oh my gosh. Well, I would love to know stuff. In your opinion with all of your experience working with brands, what are some red flags that we should be looking for when maybe we decide to collaborate with a brand or another business?
Yes. That’s a great question. Because so often, especially on social media, people really glamorize the UGC stuff, like it’s so easy, there’s no issues at all. But the truth is, you know, especially for beginner creators who are trying to sell UGC, or just any freelancing service online, there are some red flags, there are some things to keep to keep an eye out for. So for example, if a brand is reaching out to you, and you ask them for more information about their business and their products, but they don’t have a legit website, they don’t have like, you can’t find them on Google.
It just things sound fishy, then, you know, I would steer away from that. Another thing that I personally look out for is if the person or brand that’s reaching out to you is not clear on what they want, then you can never please them and make them happy. If they’re like, I think I want this, but maybe try this.
If they’re just like super scattered and all over the place, it’s probably best to just politely decline, they can find someone else because you want to make sure that whoever you say yes to working with that you feel really good energy together, you feel that alignment with working together, you feel like you can understand what they need from you. That’s super important. That way, they’re happy with what you deliver, you get great reviews, and everyone’s just happy at the end of the day, you know. So I would say those are probably the two biggest things to look out for, just make sure they legit and make sure that energetically it aligns and feels like a good working relationship.
I love that. What would you say that a lot of the brands have actually very specific things that they’re looking for. So like, are they looking for it? Do they actually give you a shot list? So they actually give you kind of like a storyboard of what they’re looking to create?
Or do you get to input a little bit more of your creativity is a full spectrum piano like some brands come to me with a complete five page spreadsheet of what they want shot list script, all the things some come to me and they say, Stephanie, we want a 22nd video for Instagram reels about this, this and this. Go for it. Be creative, do your thing. Have fun with it, and I work with everybody And in between I do at all. And really the most fun ones are the ones that say, Stephanie just do your thing because then I can just completely like, go for it go crazy and, and come with my own career, come up with my own script, my own shot list my own angles and everything.
But it’s totally up to you though as a creator. And for anyone listening that’s like, Okay, I think I wanted to get into creative freelancing. It’s up to you which projects do you accept? You know, if someone sends you a five page spreadsheet with all these details, and it feels overwhelming, and it feels like it’s you’re not capable of, of doing all those things are asking for thing, you don’t have to accept the project. Like that’s the thing as a freelancer is the power is in your hands. And you get to decide which projects you accept versus which projects you politely decline. And you move on from you know, like, you’re the boss, when you’re the freelancer.
Yeah, no, that’s so so informational. You’re right. I feel like that is something to eat. Even if you are a beginner, even if you are just getting started with this, like it ultimately is up to you. Right? It’s not like I always think of Joey from Friends. Or if he’s like, Oh, I signed up for this gig and Phoebe’s like, but do you know how to ride a horse? And he’s like, No, but I’ll figure it out. Right? Like, like, there’s like, there’s some things where you can stretch yourself. And of course, you can be really resourceful and make it happen. But even if you are just starting out, like you actually can put your foot down and decide, like, you know what? To do. I love that.
Oh, yeah, it’s super important that you know, your boundaries and what you’re capable of like, there was this one time this brand came to me, and they had these. Have you ever seen on Instagram? How dogs will have the little buttons? They can press that say word? Yes, yes. Yeah. Okay. I’m sure everyone’s seen it. And it’s incredible to see these dogs. And it’s sometimes I’m like, do they really know what they’re saying? Are they just pushing buttons? I don’t know. But one time I ran reach out to me.
They wanted me to do a video with my dog Forester and these buttons, and I’m like, Oh, my goodness, like I can try to teach him I don’t know how it will go. And ultimately, like, these were really challenging. We couldn’t figure it out. I couldn’t figure out how to train hence you purposely hit certain buttons, right? So like, we totally just got through the video made it work. But he now I know. Don’t say yes to product like that, because I don’t think I can train my dog to to use it correctly. You know. So it’s like, that was a learning lesson for me. So my point is just know what you’re capable of. And don’t do a Joey from Friends move. Yeah,
I love this. Well, you clearly are the expert. And this was why I was so excited to tell you and and I do I feel especially with Kiana Murray weekly, I feel like this listenership and all the friends that are listening. I feel like we just want ultimately that freedom, we want that freedom, we want to be creative. We want to be able to support our family, and basically just do whatever we want. Right?
So one particular artist and one singer that we both are obsessed with Taylor Swift, she, I believe, is just the ultimate where she is literally carrying, like, the financial back bone of our country on her back right now. Right? Like, it’s just insane. And I just love watching her shine and sell out all of these concerts all over, like all the things right? So you have a fun program coming up called tailored for beginners, the first gig era. So let’s chat about that. I am so passionate about your business and your ability to educate others on this lifestyle. So what’s it all about?
Yes, thank you. So for many years, I’ve created programs to teach you all how to do freelancing in a very strategic, scientific way. That’s how my mind usually thinks. But for the last two years of my life, I’m going through this personal shift and this spiritual evolution. And as I change, so has my business. And so a couple of months ago, we were sitting in our girlie mastermind that we’re in and I was just so inspired by people like you and some of the other roles starting to create from a place of let’s just do what’s fun.
Stop overthinking this stop being a perfectionist, what’s an offer you can create that’s going to serve people interested in freelancing, but also just be a whole lot of fun. And of course, I’m listening to Taylor Swift here at my office in Phoenix, Arizona, and I’m like, oh, Taylor, just she just gets me pumped. I just went to her concert in Glendale, Arizona. And anytime I listening to Taylor, listening to her lyrics seeing her on Instagram, I just get lit up.
I’m going to create an offer, teaching people how to create their very first gig ever a gig being just your offer online, so brands can find you and work with you. And I want this offer to be tailored for beginners, specifically people who have never done it before who are scared, who are unsure how to do it. And I was like, Alright, let’s do it. So I booked out a studio, I filmed all these videos in 10 Different Taylor Swift outfits for all the Taylor eras.
Over the course of these 10 days, or 10 lessons, I’m teaching people, beginners exactly how to get on fiverr.com, which is where I do most of my freelancing sales, how to create their account how to create their very first gig, and not just create like an average like soso gig but a gig that shimmers and outshines the rest, like a gig that just really pops, makes brands want to click on it reach out to you and work with you. So I’m just going to keep it simple.
That’s what it is, it’s a 10 day challenge for beginners. And it’s a whole lot of fun. Like, I’ve never had this much fun creating an offer. And I think that anyone who joins is gonna feel that energy as well. And it’s gonna get them so excited and pumped to learn and then actually, like, build out their first gig.
Amazing. I can already see like the fireworks and the shimmer and the glitter and all of your super cute outfits. Like it’s a vibe, I love that you are really tapping into this creativity.
Yeah, I just wanted to have fun with it. And so it is officially out for those of you who are listening. Now, if you want to learn more, you can just go to sephora.com. But basically, it’s going to be like the best time ever. Just excited. And I was I was thinking about it. I’m like okay, Quianna has a lot of incredible creative followers and listeners. And so just to kind of give you guys like an idea of what sort of gigs or offers you guys can create, I know a lot of you listening are photographers that have that freedom in your life to be able to pursue different niches and specialties in photography.
Let’s say you are a photographer like Quianna who usually shoots weddings, or branding photoshoots. But maybe you have a little extra time, maybe you have like 5-10 hours a week where you want to make some extra money fully online. So what you could do is you can list a gig on a place like fiverr.com, or any other freelancing website that you want. And I always recommend that you list very specifically what you can provide. It’s time to start Making Money Online with UGC.
So a gig example for you, Quianna could be I will create a product videos with my dog. That’s an example of one that I do as well. So you are specifically shooting products, and specifically in the niche of dogs because your dog Faith can help you shoot these videos at home. Right? Yes. So that’s an example.
Another example is let’s say you’re listening and you’re a parent, then you have some kids, and they like to be on camera. You could do kids toys, or kids fashion photography, you could do lifestyle photos of your kids, with these brands, sending you free toys and clothes and stuff all the time. Right.
So you can really sell whatever you want. As a freelancer, you choose what exact service you want to offer and how you want to niche it down. And if you’re already a really good photographer, then you can charge a lot more than I do, because you’re like super, super experienced and stuff. But you can charge what you want, and you can sell what you want. So it’s really fun.
Oh my gosh, well, I’m so happy. You mentioned that because I was going to be my next question there. What are some examples? Or what are some things that people can list? And I think those are fantastic. And yeah, so I’m just trying to think maybe someone who isn’t a photographer who may be listening, who maybe doesn’t have that photography skill, but they really love capturing fun video and behind the scenes stuff on their phone. I mean, the sky’s the limit, right? I mean, is is just anybody’s looking for anything on Fiverr. Right? Is that how it works?
Yeah, there are a lot of different services you can sell on Fiverr. I like to categorize them into like four main categories, one being any sort of like graphics, so maybe you’re just good on Canva and like making pictures and social media posts, the next being media, so any videos and photos, and you don’t have to be a photographer, you can just be like me shooting on your phone at home. The third category is any sort of audio so you can sell singing, you can sell jingles. You can sell podcasts like Song intros if you’re really into music.
Then the fourth is any sort of like tech stuff. So if you’re good with like the coding, making websites making apps So all of those things and more you can sell on freelancing websites. So you don’t have to be experienced with any of these. You just have to have the passion and the desire to learn how to be really good at these new skills that you’re embarking on.
Just one quick example for that. Growing up, I was always a pretty shy girl. I don’t know about you, right? Like, you can probably tell like, I’m a little shy, and so I get to know people. But if you put a camera on me, I light up. I don’t know why I’ve always been like that since I was a little girl, I think because my parents were always like, filming me with their home fit, like, yeah, young camera.
Yep, the big camcorder on their shoulder. Yeah, dance and sing and just like put on a performance. And so I’ve always just loved being on camera. Now, I’m not an actress. I’m not a trained photographer. But if I can get my phone out and be on camera, and just share and teach, like I light up, and I love it. It’s time to Making Money Online with UGC!
If you just if you’re shy, I encourage you like just fearlessly like step into learning new things. And the more and more you practice some of these skills that you perhaps want to start selling, the more comfortable you you’ll get, the more confidence you’ll gain. And so for example, like my very first gig, I like being on camera, and I like teaching exercise.
I decided to start selling exercise videos, films in my little 650 square foot apartment, with my phone on a tripod, that was a very simple, and literally within my first year of selling 2018, I made $10,000 extra on top of my full time job. And I had another part time job to like, in very little extra time, I made 10 grand extra that year, the next year, I made 30 grand extra, and it’s just like snowballed from there. Like you can make a lot of money in very little time. Because you get to set your own rates as a freelancer like you charge what you want to get. Get Paid!
Wow, that’s really encouraging, especially a lot of us are business owners. And we can see that typically, I would say on average, a lot of us are doubling our income every year, which is just so incredible. So I’m, I’m happy you brought up the finances because I do want to ask, what on average, are these gigs selling for? Like, I mean, I know you probably have all this information in your course and all of your education, but like what can someone expect for just like a small gig?
That’s a great question. And such a complex question to write because as with anything, you need to charge, just what feels right for you, and makes it worth your time, but also equates the value you’re providing the brand. And a lot of it when it comes to the UGC content in particular, it depends on your experience, and also like how large the project is. So if someone’s ordering just a one short 32nd video from me, I’ll charge anywhere between one to $300.
Pretty easy video typically depends on all the the prerequisites and stuff. But that’s kind of your average. Now, I’d say if you’re brand new, as a UGC creator, you may be charging, I see people on Fiverr charging, just like 60 to $150 if they’re brand new, like barely have any orders yet, but I would say on average, a couple $100 for a very short video like that. Now, on the other hand, I just did a very long exercise video, 10 minutes, and I charged $700 for that for a video I made yesterday, right?
So it kind of depends on how long the video is how long it’s gonna take you how complex it is, you know, all of those things. But ultimately, it just comes down to what do you want to charge? And you can, you can put up that, that price on your listing and see if it works out, you know. But there there are a lot of things that go into that answer. And that’s why there’s one lesson tailored for beginners all about how to price and package your gigs, and how to have different add ons, so you can make more and more from each sale. So I do teach more about that within the challenge.
Oh my gosh, I love that so much. And I’m so grateful that you’re really open and transparent about that. Because I know pricing can always be so subjective. And there’s just so many like revolving variables that it’s like, it’s hard to answer, but I think giving us a good kind of base point or kind of a just like a ballpark answer is really helpful. So thank you. Yeah, of course. Yeah. So I would love to know as we’re starting to wrap up, I feel like you were just you were the queen of UGC and I’m just I can talk to you for hours and hours and hours. But I would love to know from you stuff. What key tip would you like to share today? Maybe Something that you wish you knew sooner.
I was actually reflecting on this recently, because I was thinking more and more about why I created this brand new Taylored for beginners challenge. I was like, Okay, I’m gonna start talking more and more about it. But ultimately, like, let’s get back to the basics of who am I talking to? And why did I even make this. And what it comes down to is, I learned a really big lesson.
I think this is a great lesson for any of you who are business owners and entrepreneurs to remember this. And that is, it’s really important to listen to what your community needs. Listen to what your community needs. So for me, for many years, I have been selling and entry to my academy, my academy is where it’s like full on mentorship, complete, like, one on one support for experienced freelancers, people who are already doing it, they’re already got some gigs up, and they want to learn how to actually sell better and scale their freelancing business.
Many of my followers in my community, and people emailing me and people going through my freebie training and stuff. They’re reaching out with questions like stuff, I’m, I’m scared to start stuff I got on Fiverr. But I’m confused stuff. I don’t really understand, like, how I should niche this down. I don’t know how I should like title, my gig. After I put a gig up staff and I’m hearing crickets. I’ve got no sales. I’m freaking out. What do I do? And for a while, I was just kind of I was like, Oh, well, you can join the Academy. But then I’m thinking okay, but yeah, I guess that doesn’t really make sense.
Because I need to guide them just to get to that very first step of just getting up your first gig in a successful way. And so for a while, I wasn’t listening to what my own community and my own potential customers needed. I was doing what I thought it’s, you know, what I thought was like, best offering this mentorship, this like high level mentorship. But so many people just needed that little nudge and that extra support in the very beginning steps.
That’s why I feel like so, so happy that this challenge is coming out. And it’s out right now for anyone listening, because for the first time, I mean, something fun that I’m proud of that I know that my community and my followers need, and we’re craving and really wanted that direction to be able to finally be like, Okay, I’m not afraid anymore, I’m going to try this out. It doesn’t hurt to try, let’s just get a gig up. And to finally be able to offer them what they need is a game changer.
If you’re listening, and you’re not sure like what offer to put out next, or what sort of lead magnet freebie to create, or how you can help you know your potential customers with a brand new business. Just sit down and have conversations first, right? Because you can learn so much just from it from listening to the questions that keep popping up over and over and again from them. And once you’ve finally just listen. It’ll come to you, it’ll come to you what you need to do to better serve your community. Like can you really Asiana? Have you ever done that with your own photography business and creating something based on what you are getting? Excellent.
Oh, yeah. You know, it’s so funny to say that this is literally teed up right to Lucky 13.
Because I love Lucky, lucky 13
Yeah, and that’s exactly what I had to experience too. Because I, you know, I’ve done weddings for so long. And then I really shifted hard and I’m offering more content and branding shoots. And for me just like just like with you and you know, offering this big program. Me I wasn’t doing that digitally yet. But I knew I was like these, these businesses and these brands need the like 1234 $5,000 project right to completely just like, give their brand a whole makeover, you know, and like just do the whole shoot.
But I realized that not every business aid could afford that a lot of them were starting small. And I thought you know what, what is the way that I can serve my community, my new friends by offering these little quick little mini sessions and I actually have a real about it where I know you all need a full brand shoot. But you all want just a couple photos, right?
That’s like the perfect example. I didn’t need you guys and even asked us to say that. I’m going to ask that question. So it was perfect the way and I think all of us can learn from that where we know as business owners, it’s like, gosh, I I have so much knowledge I have so much to share. And you guys need this, like Deluxe, or this high ticket offer, which many do and many are ready for it.
There’s also a lot of people that come into our life every day that they want a piece of us they want to get started. And so by offering us I would say a lower ticket, right, because you’re tailored for beginners, right now the price may increase, but right now it’s $47. Like to get him to get started with GGC today is just oh my gosh, it’s worth it. Like it’s worth every penny to be able to make that back and then get started. So I love that you really mapped out that product ladder for your clients.
Exactly. Yeah, it’s totally totally worth it. And so are the lucky 13 shoots like crazy right now girl, been to a couple of these monthly shoots with you. The value you give and the energy you bring to them, Jana, it is worth way more way more than we’re investing into it. And of course, you’re not only like the best photographer, but just like the best person.
It’s really fun to just show up and like you just like make us feel so confident on camera. So I love that that offer you created out of a need for your community. Like you knew the community needed those little tastes of working with you. And I’m sure that you’ve probably noticed that people who join you in the lucky 13 shoots later book you for a bigger shoot. Have you? Yes, yeah. Oh, they fall in love with you. And they see the results of the photos you take of them and like oh my gosh, I have to get like a full shoot next.
Yes, they need outfit changes. Like this one quickie just isn’t enough. I need some more Quianna and Oh, yeah. And that’s what’s fun, too. Like you said, it’s an energy exchange. And it’s me being really creative.
We’re thinking, oh, what else can we do? What else are we manifesting into your business into your life? Like, let’s go big. And so they get a taste of that, but, but some people may have not ever experienced that if they didn’t have a lucky 13th option or a small offer. So I love that you brought that up?
Yeah, exactly. It’s so important to think like, big picture when you are creating like your business suite, your offer suite having some like entry level options, and then some more advanced options. So you can really tailor your services to a wide variety of people, you know, yes.
So genius. Oh my gosh, you are just a wealth of knowledge. Stephanie. Thank you. So how can we work with you? How can we find you and be BFFs with you?
You’re so sweet. Thank you. So Instagram is where I’m at y’all, you can go to stuff Dalworth and find me there shoot me a DM if you listen to this, I love to just say hi and connect with people, especially in the valley here. So that’s the main place and then if you want to learn more about tailored for beginners, my academy or just get some of my freebies to learn the basics. You can go to stuff dalworth.com And everything is there.
Amazing. Oh my gosh, I appreciate you so much. And I’m just so thankful. I feel like everyone listening. We all have a little bit of extra time here and there to to really make some extra money, honey. Yes. Love it. Well, thank you so much, Deb. I hope you have a beautiful day and I cannot wait I am signing up for tailored for beginners. I am going to purchase it and hopefully by the time you will actually listen to this because we’re recording a little bit of head. It’s I’m going to be making the UGC content like here we go. Let’s go.
I think so I think so. I’m going to start seeing you on Amazon listing all over the internet with your videos. Oh, amazing.
Thank you so much, Steph. Hope you have a great day.
Your Stephanie is out there Babe. She is recording content videos in her home hiking with her pup, attending masterminds, traveling the world and turning content opportunities in to cash. Stephanie and her husband are also building a real estate portfolio of homes around the country. She’s truly an inspiration, and someone I admire. I’m so grateful for these conversations and for sharing this chat with you.
Thank you for listening and adding Quianna Marie weekly to your playlist if you love this episode, please please share with a friend. We are all very passionate business owners and sometimes have off seasons or breaks in our weeks to add pain opportunities to our calendar. We’re on our phones scrolling everyday anyways, so let’s make some money honey.
Thanks again for following your passions and chasing your dreams. You have no idea how many people are watching you and feeling inspired by you every day. Keep on dancing baby cannot wait to connect with you next week. Okay, love you. Bye. That’s a wrap on another episode of Quianna Marie Weekly.
Thank you so much for your listenership and support you can find the resource says and show notes for this episode and more at QuiannaMarie.com/podcast. I’d be honored if you’d show your support by leaving a review and rating on your favorite podcast app. Until next time, keep on dancing.
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