I truly believe there is a correlation between authentic friendships and successful businesses—yet there’s also a fine line we have to walk between the two. In this episode, I’m sharing how you can go from the friend with a hobby to a respected professional, but also how you can build solid friendships with your existing clients. Listen in as I share a few tips for approaching each delicate situation with the best intentions!

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“If people like you, they will listen to you. If they trust you, they will do business with you.” – Zig Ziglar

Three Steps to Become the Professional Your Friends Love

1. Embody Professionalism in Your Industry (3:55)

2. Sharpen Your Skills (4:36)

3. Create a Very Distinct and Professional Online Presence (5:43)

Three Tips to Go From Professional to Friend

1. Connect with new people through activities that you love. (7:53)

2. Offer Your Services or Products (10:36)

3. Support New Friends in Their Businesses (12:00)

Creating an Experience People are Looking Forward to (15:10)

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