HOW TO PREPARE FOR YOUR CONTENT AND BRANDING SHOOT

STEP ONE: PLAN

List out your services, offers and every product you’re selling! Are you selling results? Physical products? Digital products, ebooks or online courses? Take some time to list everything so we can start brainstorming the BEST imagery to create! As our businesses grow and stretch, sometimes we have shifts and pivots that need updates! Taking the time to brainstorm now will help spark even more ideas for your shoot!

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STEP TWO: LOCATION IDEAS

Some shoots will have a determined location for mini shoots, but even those have some flexibility based on your needs. If you have the time, scope out the location earlier to hand select a few favorite murals or backdrops that express your brand.

If you have a Crush Your Content (mack daddy shoot) booked we can be more flexible with your locations! This shoot includes two (pretty close) locations to maximize our time! Start at your home for personal branding and then take off to the desert (Arizona) or the beach (California) or anywhere that just screams your brand! Consider locations that you visit often or that you would like to work at! Let the manifesting begin!

Here’s a list of popular locations to consider:

Coffee Shops

Fitness Gyms (if you have permission)

Downtown Vibes

Hiking Trails

The Library

Your Home Office

Stylish Airbnbs or Local Studios for Rent

Your Business – If you have a brick and mortar location

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STEP THREE: PLAN OUTFITS

Start this process way earlier than you think! Basically as soon as you schedule your shoot plan a shopping trip or start ordering clothes from your couch! You’ll want to have options that fit well and make you feel confident! Plus, if you’re planning updates often, it’s always nice to have new options.

KEY TIPS:

Consider Rent the Runway or Stitch Fix for cute outfits!

Mix it up! Your content photos don’t have to feel professional and stuffy if that’s not your style! If you NEVER wear high heels, don’t wear them for your shoot!

Grab lots of options! I’m all about maximizing our time! Think of the outfits you wear throughout the week. Something you wear for gigs or on the job, around the house and doing what you love!

PACKING LIST | EXAMPLE

Here’s a quick list of something I would wear for myself for a content shoot:

Black Dress | Shooting Weddings

Jeans + Cute Top | Coffee Dates + On The Go

Summer Dress | Casual Dates + Events

Leggings + Sweater | Working From Home

Leggings + Workout Top | My Walking + Hiking Vibes

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STEP FOUR: GRAB PROPS

Don’t forget to include props and gadgets that express your personality! If your dog is often at your feet when you work, include your pup in your shoot! Not a fan of coffee but love to sip diet coke out of a coffee cup? Grab some cans of your favorite drink to include, too! Start brainstorming things outside of your services that you use daily to share! Books, laptops, notebooks, favorite pen, products, anything you use daily for your job!

STEP FIVE: THE WEEK OF YOUR SHOOT

Start laying out your outfits and jot down a shot list that you would like covered. I love scrolling Pinterest for ideas and inspiration! Just remember that Pinterst is great to spark ideas, we’ll be creating our own unique images.

Drink plenty of water and eat well! You’ll want to feel well nourished and get your skin glowing!

Book your manicure and pedicure appointments. Totally NOT needed, but if it helps you feel polished, do it!

Confirm hair and make up styling if you’re planning on it! Feeling a bit glamorous for your shoot goes a long way. Some clients book only hair or only make up or a combination of both! Many just do their styling themselves, whatever is best for you!

Don’t forget to try on your looks to ensure everything fits well and you FEEL confident in your outfits.

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Remember: We’re going to have a blast!!!!! The more we feel prepared and not scrambling before a shoot the better you’ll feel and you’ll LOVE your photos so much more!

Looking forward to your shoot!

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