Ready to make that money honey? In today’s episode, I’m breaking down three ways to monetize your personality without feeling like an influencer wannabe. I’m helping you to share with confidence and get started showing up online now!

On Quianna Marie Weekly, we’re chatting about business growing pains, finding genuine connections, and celebrating wins of all sizes through the lens of a photographer at heart. Sprinkled throughout stories and interviews with past clients, photographers and other business owners this podcast is designed to help you step into your purpose and to truly create a life you’re proud of, a life worth photographing and sharing.

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Today’s episode is brought to you by The Green House, my resource garden for photographers! Let me help you AMPLIFY your heart online and in real life to turn bridesmaids into future brides through templates, workshops, and freebies!

Review the Show Notes:

Stop Waiting To Be “Ready” (6:07)

Create Evergreen Content That Feels Like A Conversation (11:24)

Focus On ONE Offer While Offering Multiple Ways To Work With You (18:57)

You’re Not Too Late, You’re Right On Time (25:23)

Mentioned In This Episode:

Easy B-Roll Ideas For Business Owners: quiannamarie.com/broll

Episode 197 Pivot Proof Your Business: quiannamarieblog.com/2025/06/30/197-pivot-proof-your-business

Review the Transcript:

Hey, cutie! Welcome back to Quianna Marie Weekly, your go-to podcast for real talk, real strategies, and a whole lot of love for small business owners and change makers. You and I are literally the chosen ones in our families to lead, heal, and build generational wealth. Are you feeling the pressure of not only providing for yourself and your generation, but also your future children, your current children, your cats, your dogs, your parents, and your future grand babies?

You may not be a human design projector like me, but I’m sure those pressures are there, not because it’s a burden, but because we really do have the tools and opportunities to provide for generations. Today’s episode is about something that’s been on your heart lately. I can only imagine ’cause it’s been on mine.

How the heck do you monetize your personality when you’re not trying to be the next viral influencer? How do you show up online, sell the soul, and attract your dream clients without dancing on reels every day or turning into an algorithm junkie and trend chaser. Imagine the difference between chasing butterflies like a content chaser, literally with your butterfly net chasing trends and hunting down clients with your flying net.

Just letting it fly through the sky versus being grounded with hearty and beautiful blooms that attract the butterflies right to your pedals by simply existing. I love a good audio that makes me laugh, and trends are so fun to stay relevant, but you don’t need social media platforms to tell you if you’re cool or not.

They’re just a tool and a business strategy. Whether you’re a healer, a coach, a photographer, or a multi-passionate entrepreneur, I know you’re craving aligned sales, sustainable visibility, and a business that feels like you, no matter how many views you get on each reel. Let’s talk about three powerful, sustainable ways to monetize your personality and how to make content creation feel natural, not forced.

I’m talking about making money simply being you, sharing your offers with confidence, linking to your favorite things, and generating multiple streams of income. Before we dive into the how, let’s talk about the why. You don’t need to copy that girl on TikTok. You don’t need to niche down to a box. So tiny, you feel like you can’t even breathe in your content.

Instead, you get to lead with your energy. If your personality is friendly and bubbly, people need that spark. If you’re calm and grounded, someone out there is craving that peaceful stability. If you’re a ballbuster, cool, someone is craving your truth, honesty, and needs to be called out on their bs.

Remember. People don’t buy from robots. They buy it from vibes, from values, from someone who gets it, who understands them and speaks their language. So even if you’re not a full-blown influencer, your personality already has profit potential. It’s time to share what you wanna be known for and learn how to expand different streams of income.

Just last weekend we had friends over for a barbecue, and the dog bowl that we recently bought for the girls was a big hit. Faith and Skye, our two German shepherds are legit influencers because Tim and Krista, our friends, bought the same dog bowl we have not because we told them to. And I mean, come on, they, they already have a perfectly clean and useful water bowl for their dogs, but because it was a functional bowl that reduces the slobbery water all over the kitchen floor.

Tim already ordered one for his pups, and Krista wants to order another for her daughter’s dogs. Like legit, like it’s just, it turned into this big conversation. Of course, I shared my Amazon affiliate link with them. I literally only get pennies of a kickback for it, but those little transactions really add up.

The whole point of this Dog Bowl story is to remind you that there are ways to talk about your business, the things we love and products we rave about without sounding annoying. In fact, it’s the complete opposite. Faith. My three-year-old German Shepherd is a little influencer because she’s sharing a solution.

Whether our friends purchased a dog bowl or not. We’re sharing about it. We’re talking about it. We’re bringing it up, and like it’s the best invention ever. Also, this morning I saw on Instagram that my business best eat Le Amma just posted a sweet treat from Chick-fil-A. It was a frosted coffee and it looked delicious.

You bet your booty. And next time I’m out and about, I’m gonna slide into that drive through to try one. Being an influencer honestly has a bad rap, and I wanna help you shift your perception of influencing. As a society, we’ve been influenced by the news, TV commercials, music, and all the pressure society places on us we’re influenced to try new Starbucks strings from strangers on TikTok.

We literally are influenced how to act, how to date, how to parent, what to buy, what to eat, how to vote. How to wash sneakers in the washing machine. Literally everything I say, as long as we’re being honest and ethical, we might as well cash in on growing our streams of income and hustling in creative ways to keep our business thriving through every season.

So I wanna ask you, how are you showing up and how are you showing that your products, programs, services, and photo shoots are the solution? Let’s stop getting tripped up on the thought of being annoying and focus more on solving problems, sharing transformation, and documenting history. I’m so happy you’re here today to break down three ways to monetize your personality without feeling like a TikTok wannabe.

Let’s make some money, honey. Ready? Let’s dive in. Welcome to Keana Marie Weekly, a podcast for creatives who love to celebrate wins bigger, small by dancing in the kitchen. Photographers who are excited to. Serve their clients and friends who are ready to chase really, really big dreams. You can find all of the resources mentioned in this episode@kianamarie.com slash podcast.

Join me as I share weekly motivation, chat about growing pains, finding genuine connections, and celebrating your wins. Through the lens of a photographer at heart, come join me for a dance party. Ready? Let’s go.

Alright, let’s start with key tip number one. Stop waiting to be ready. First things first, my love. You’re already magnetic. You don’t need to be louder, flashier, or more put together to start monetizing. You just need to own what makes you valuable. That includes your corks, your voice, the way you explain things, your perspective on healing, alignment, marketing, how you make others feel around you, or whatever your zone of genius is.

Here’s the truth. Your ideal clients aren’t buying your services. They’re buying you. Your calm energy, your perspective, your experience and creativity, your unique framework, the way you make them feel seen. Let’s start with a quick challenge and journal prompt, or I love a good B roll challenge. Let’s to be honest, whatever it feels like a yes, but does make your heart flutter a little.

I want it to be fun and engaging and a little challenging. Okay. Here’s the challenge. I need you to create a Why me video or carousel post. This could be a journal prompt that you just put in your little diary, your daily notebook. It’s something that you put on the internet. Share whatever you feel comfortable with.

It feels a little scary. I’m gonna challenge you to do it, but I want you to talk about the transformation you help people achieve. What do people thank you for after working with you? What shifts do they feel? It can be embodied into a start here post or a fun and simply meet me post instead. So if you’re thinking the why me sounds kind of funny.

It’s kind of like that pick me energy, I get it. Um, so maybe do with a start here or meet me post instead. Whatever feels better, make a quick judgment call and just go with it. Whatever you come up with for the why me statement, the words, the B-roll clips of you and action, the sound of your voice, all of that, that’s your brand soul.

Yes, it’s sellable. Okay, hold on. It sounds creepy. Nobody is selling your soul. Literally after I said that, I was like, hold on, this sounds kind of weird. I know it sounds crazy and I’m sorry, but in reality, what you offer your client experience and your work is worth more than a high five. You have something worth investing in and your clients are investing in you.

It’s time to be seen. You have to actually talk about what you offer and get crystal clear on what you’re selling if you wanna make any sales. Okay, so this is the big sister in me coming up. How can you convince your clients that now is the best time to book and they’re ready to work with you? When you are not ready to show up fully and promote your business?

I hope that stings a little bit. If bookings are low or you’re experiencing a pivot, it’s time to map out your offers and start talking about them. I know I talk a lot about generating content online, but this goes for your elevator pitch and expressing yourself in person too. I’m talking about real conversations when you, you know, everybody right now get in the room.

The power is in, in, you know, getting in the room. Like all of that thing, all of those types of experiences is content, like is a way to talk about your business. Okay. I suggest breaking down what it looks like to work with you. Imagine a quick timeline from inquiry to booking, to planning, sharing your client experience and highlighting what they get from working with you.

Then fine tune those checkpoints and list out content ideas. Now is the perfect time to drop in a chat, GPT prompt for you. I love these prompts. Write this down. Okay, so literally take a moment, listen to this pause and either journal on this now or put it in your notebook to reference later, but please, please go back to it and actually put it into your chat, GBT.

Okay. I want you to ask chat, GPT based on my client experience from this first inquiry to delivering my products and sharing my services, please develop a marketing and content strategy both online for social media, and in real life conversations to showcase why I’m worth the investment. Okay, I’m gonna say that one more time, but honestly, just pause it Based on my client experience, from the first inquiry to delivering my products and sharing my services, please develop a marketing and content strategy both online for social media and in real life conversations to showcase why I’m worth the investment.

I can’t wait to see what that spits out for you. I promise you, babe, you are ready. You’re overqualified and have more experience and education than other people that are fully booked or sold out. They’re literally just taking action quicker. People can’t buy from you or book you for your services if they don’t know what you offer.

It starts with you start showing up now. I get so passionate about this, and I, I literally wanna ask you that. I, I think I’ve asked you this before on the podcast before, so sorry if I sound like a broken record, but when was the last time that you literally wrote either on your Instagram, on your website, or on any of your social media?

This is what I offer. This is how you can work with me. If you’re doing that, fantastic. I literally wanna buy you a coffee and give you a high five and just give you the biggest hug that you’re doing it and you’re making it happen. But if it makes you think, huh? I, I haven’t posted about that in a while.

It’s time, babe. It is time to remind your current audience and your future clients what it is that you actually offer and how you can help them. All right, let’s roll into key tip number two, create evergreen content. That feels like a conversation. I say this with so much love. If you’re not creating binge-worthy content, you’re making it harder for your dream clients to say yes.

Ooh, yes. Another stinger. Here we go. I know you’re not trying to be a content creator 24 7, but think of your content as Netflix, like a Netflix TV guide or an actual menu at a restaurant. You are inviting people into your energy. You’re inviting them to work with you. Content can look like a powerful Instagram carousel, a TikTok voiceover with B Roll of your Morning Ritual, or a weekly podcast like this one where you teach and connect at the same time.

Here’s the kicker, though. You don’t need new content every day. You need intentional rinse and repeat content that positions you as the go-to. I want you to be the only option in your industry, babe, the kind of business that books your clients, sisters, friends, coworkers, extended families, neighbors, and anyone else that’s searching for what you provide.

That’s why I created Bloom with B, because showing your face, your space, and your process is one of the easiest ways to build connection and trust online. Okay, so I have this little formula that I kind of wanna go through and share three types of posts. Okay? These are like just, they’re three words and we’re gonna break those down right now.

Connection, this is your story. Sharing the behind the scenes, what you believe, credibility. This is what you are creating to showcase your client wins, testimonials, and really going over your process, like your transformation, why you and your business matters, and how you can help people. Like let’s build up that credibility.

Then the third one is conversion. These are direct invitations to work with you or to buy your product. So this is like where the sales are happening. I’m literally clapping right now, or I’m snapping my fingers because this is the conversion, right? I love a good story in painting pictures. So these action tips make more sense.

I wanna introduce you to two characters. These are just made up names that represent a handful of my real clients. Let’s picture Heather the realtor and run through these three types of posts for her creating connection as a successful Scottsdale realtor. She can share about how she was once a single mom and never thought it was possible to buy her own home.

She shares ways to save tax perks, grants, lending options, and everything she learned, and who she connected with to make her a homeowner as a single mama. Now she shares how important it is to work with single moms to not only help them qualify for home ownership, but helps them stay within their means while only showcasing safe neighborhoods within walking distance of highly rated schools.

Do you see how that is instantly building credibility and connection? Let’s start with connection first. I’m getting into credibility next, but the connection is sharing that relatability and all of this is captured through B-roll clips through behind the scenes moments, and really just taking people along for the ride, documenting this journey.

Now, she may have not been posting about all of this while she was up and coming, getting her real estate license and sharing the day to day of purchasing her own home. But this is what the power comes in, and actually documenting that behind the scenes as a bank to post and share later. So let’s roll right into credibility.

She could share sweet client wins of past moms she’s worked with, and sharing their journey to home ownership, not just showing video clips and photos of keys and sold signs, but kids splashing in their new pool, making pancakes in their kitchen and picking out their new rooms. Oh my God. It literally makes me wanna cry.

Those visuals are powerful. She dives deeper into sharing testimonials, highlights her process, and creates authority in her hometown by sharing the happy and grateful client she gets to help invest in their next home. That right there is credibility. It’s like proof in the pudding or whatever that that saying is right?

Like she’s showing it. She’s proving it. She is changing these people’s lives. And then the third part for her is conversion. Not only is Heather very knowledgeable in the process of buying and selling homes, but she’s also very connected in her community. She highlights favorite local businesses and even hosts client appreciation events and supports all of the fun events and music in the parks and fundraisers, and just special holiday events in her community.

This gives potential clients a way of meeting her in the wild, building friendships and expanding her network. Do you see how these three points alone, connection, credibility, and conversion can help ignite hundreds of content ideas like legit? I can go on for days real quick. I’d love to highlight Phoebe, the photographer.

She’s busy with her own kids this summer and thankful for getting back to school for her back to school routine. Let’s roll out these content action steps for her too, because I really wanna paint a picture of like how to break these down. I wanna set the stage that she’s ready to roll out with mini sessions this fall.

Okay, so starting with connection, sharing why family photos are important to her, not just sharing that they mean a lot and they’re worth investment. They’re priceless. We all know this. Sharing how grateful she is to document her family history and to have professional photos of her growing memories and her sweet babies.

She connects with moms and dads to remind them that photo sessions can take a lot of planning last minute, Amazon priming, ironing, and juggling meltdowns, but it’s all worth it. Connecting with parents beyond the photos and making it about relating to their experiences really helps too. Okay, and then credibility.

Sharing the experience of what it looks like in a day-to-day life. Behind the scenes of many sessions can speak volumes without literally having to say word sharing, location scouting, noting that the parking situation is safe, not near a cliff or busy highway for unloading the kids sharing that she prioritize.

Finding close bathrooms for potty trading emergencies, right? I mean, offering a location for a park nearby to manage energy levels for the kids, and maybe even to bribe them with time to play at the park after the shoot. Sharing testimonials from dads as tough critics and not only happy mamas, right?

Like dads, they’ll, they’ll be straight shooters, right? Like if you get a testimonial from a dad explaining how easy it was, how painless it was, how fun it was. Oh my gosh. That is literally marketing gold. Put your phone on. Record him after the shoot while you’re walking back to the car. Like literally get those dads and ask for permission.

And then let’s talk about conversion for her, right? Reminding parents that if they wanna send out Christmas cards, it’s time to schedule their mini sessions. Now save on rush printing fees with plenty of time to mail their holiday cards. She’s making booking with her. Easy peasy, right? Like so simple.

Clickable links, time slots, and payment options that are quick and easy. Phoebe knows that she can create a ton of content and be top of mind, but if she’s not asking for the sale and delivering a buy button, then she’s just a super fan of family portraits as a hobby photographer instead of a booked, paid, and professional photographer.

I hope these action steps help, and you can apply these ideas to your business too. Take some notes and write down your three action steps to build connection, prove your credibility, and start making conversions. What are you posting and sharing about that hits these three points? Let’s get on it. We’re almost done babe.

We have another big key tip. The third key tip is focus on one offer while offering multiple ways to work with you. This is where most people miss the mark. They post random tips and educational videos and expect people to just know how to work with them or what they need to purchase first. You are the expert.

You have to guide them. But here’s the good news. When you consistently show up and educate through your personality, people naturally ask how they can work with you, right? So like that’s going to come when you show up consistently. Alright, I’m gonna break down these three ways to start monetizing right now.

I, I’m just so excited. So first one is creating a signature experience. This could be a coaching package, an energy healing intensive or branding photo shoot, photo. You know, any type of photo shoot that solves a clear problem. Number two, sell a digital product. It could be a journaling guide, meditation vault, a content calendar, or educational mini course.

There are literally a gazillion ways to monetize a digital product, and I would love to brainstorm that with you. So if you have any ideas or something that you have had in mind or you like more help on, or just to bounce ideas, slide into my dms, like I would love to talk this through with you. And then number three, affiliate marketing or brand collab.

If you love something and use it daily, your people will want the link point blank. I’m not even kidding. Like they legit will want it. If it is something that you use and you stand by and you’re excited to share about it. Literally talking about Faith’s dog bowl again, like her water bowl. Uh, that’s a perfect example, right?

So I wanna break down my offer suite real quick. I start with the podcast right here, literally as I’m recording this episode, I’m creating a start here funnel. An opportunity to share my thoughts the way I think and offer literal coaching calls through my own experiences, and introducing mentors, business besties, and industry experts.

It starts with building trust, sharing my expertise, and honoring your time and energy by offering inspiration, education, and tons of encouragement. Next, I have a handful of freebies, like a hundred easy B-roll ideas for business owners. That’s grab and go. You can literally start today with that digital guide.

I offer B-Roll, the mini course designed to help you capture your client experience, prove your value, simply sharing the hard work you’re already doing. It’s literally a favorite. Then after that, you’re welcome to book a Power Hour mini branding session or the full VIP day experience. I also offer quarterly Lucky 13 mini content days.

Those are so fun. Oh, and somewhere in there you’re welcome to learn more about content and marketing coaching to help your business grow to be the only option in your hometown. That sounds like a lot like I literally, I’m taking a deep breath. That sounds like a lot. But really the one offer I’m working on promoting and talking about right now is the VIP day.

Those days have the biggest ROI for my clients and help ignite a ton of content with aligned messaging. It’s like a coaching experience baked into the photo shoot. Oh my gosh. And they’re literally so much fun. Like, it’s like a five hour day and it it goes by in a blink of an eye. Ugh. They’re just so much fun.

Now I wanna share that every week I still get wedding inquiries. I’m asked if I offer mommy and me photo shoots, destination elopements, and so many other off the wall photo opportunities. My business has been sustainable because I’m focusing on one offer while still being open to opportunities. I wanna make this clear.

I’m not just rattling off my own product suite to bamboozle you into purchasing. If you need help with any of those offers or interested in learning more, please let me know. I’m exposing the entire funnel for you to apply this to your own business. What does your funnel look like? What is the client journey, not just the client experience that you offer for your clients once they book with you, but where do they begin?

What’s next, and what do they get to look forward to? Once you have that funnel, fine tuned. I challenge you to look through your workflow and systems and start picking apart the guides, frequently sent emails, unique templates, or anything that helps your business stay streamlined. Let’s turn those into digital offers that you sell.

You can monetize your prep guides, client emails, shoot date, timelines as digital products. Literally, everyone I know has a digital product or seven, like literally, like I can come up with seven ideas for you right now to monetize and start selling today. All right. Have an action tip for you because, you know, I love, I love brain dumping all these really fun ideas and getting your heart stirred up with all these opportunities.

But then we need an action list. Okay. I challenge you to make it easy to buy from you. Add your offers in your bio share stories daily and add a call to action. Send them that email, babe. It’s time. Don’t forget to sign up for the Amazon affiliate program as well and start earning on all of the links that you share.

If you’re asked about your favorite sunglasses, your go-to black dress, your water bottle, your camera bag, post about it with a link. Remember, you are not being cheesy. You are being helpful. If there are so many ways to monetize the work you’re already doing, we need to see it and believe it my love.

Let’s start getting creative on the back end of our business and move forward with multiple streams of income. I’ve heard so many industry leaders preaching to niche down to become the best at one thing in your business. I agree. It’s important to be well known for one or one or two or maybe three things.

That’s what you’re posting about and building credibility for. But I’ll tell you this. When 2020 crashed and burned my business, I lost over a hundred K that year. And if we’re being perfectly honest, even five years later, I’m still feeling the sting of that financial burn. I was able to pay my bills by offering boudoir shoots, drive by porch photos for families while social distancing, and really kicked off my branding photography for more one-on-one shoots.

Right? It was way safer than, you know, having exposure to so many vendors, so many guests with weddings, right? One-on-one stuff was where it was at. If I stuck to one and only one niche, I don’t think I would’ve survived the pandemic. This is your permission slip and wake up call. Let’s be honest, to extend your offers and create multiple streams of income.

Simply sharing the blend of your life and business. Pivot proof your business and grow sustainably through every season. If you miss episode number 1 97, pivot Proof your business, make sure to add that one to your playlist too. Let’s wrap it all up and tie it together with a bow. First and foremost, my love, you are not too late.

You’re right on time. You don’t need a million followers. You need clarity, consistency, and a whole lot of you infused in your content. Your brand is not about being trendy. It’s about being timeless. Creating a vibe is so aligned that your dream clients can feel it. They love it and they can’t help but say yes.

They wanna be near it. They wanna buy from it. They want you. You’re not trying to be famous. You’re building a business rooted in real relationships. That’s exactly what we’re doing here. One connection, one piece of content, and one powerful offer at a time. Let’s refresh these key tips real quick. Okay, so number one, stop waiting to be ready.

You are ready. Go. Start now. Number two. Start creating evergreen content that feels like a conversation. Okay. You are literally living this. You my love are a content gold. Like you are literally content gold. It is around you. Put on those content glasses. Everything you do, especially when it comes to your business and your client experience, can absolutely be recorded and aligned with really strategic messaging.

You will never run out of ideas if you literally just share the hard work you’re already doing. Blue Book B-roll has all the fun facts for that. Then number three, focus on one offer while offering multiple ways to work with you. Okay? So we’re gonna focus, we’re gonna promote, we’re gonna share, we’re gonna talk about this offer, this one offer that you’re excited to release, share, sell, whatever that is.

Talk about it. Talk about it every day, okay? Whether it’s on your. Social media, it’s on your stories. It’s on your blog, it’s on your website. It’s literally telling every bank teller, checkout person, or like everyday life opportunities. You need to keep talking about it, right? But still be open and available for other opportunities that come your way.

Because at a certain point, any paid opportunity is something that is gonna help you get one step closer to the next goal. Alright, my love. If you love this episode, please do me a favor, screenshot it and share it to your stories. Tag me @quiannamarie

I cannot wait to see what you’re doing, what you’re up to!!

I go on my hot girl walks every morning with the girls and oh my gosh. I would love to see what you’re up to. When you listen, please leave a review if something inside you has been lit. If this sparked an idea, if it helped you feel encouraged, let me know. I would love to support you. And if you’re ready to take this deeper head to QuiannaMarie.com/broll

Get your hands on Bloom With B-roll and any of the fun freebies mention above because your face. And your voice are your secret to building your business that grows with you. Thank you so much for being here.

I’m cheering for you every dang day. Keep blooming, keep shining, and I cannot wait to chat next week. Kay. Love you. Bye. That’s a wrap on another episode of Quianna Marie Weekly. Thank you so much for your listenership and support. You can find the resources and show notes for this episode and more at QuiannaMarie.com/podcast

I’d be honored if you’d show your support by leaving a review and rating on your favorite podcast app. Until next time, keep on on dancing.